In my work for Jollibee, I made the mascots challenge the world's best hip hop dancers to an epic dance battle.
To boost seasonal sales, I used a hundred items from National Book Store in a Christmas video countdown.
People forgot about Anchor Butter, so I asked influencers to feature it in the world's biggest cookbook.
I won an AIA pitch by telling my client to tell their own clients they're giving away their money.
I joined creative competitions and won a few awards for strategically creative work that drives results.