MARKETING IDEAS
More yearbook sales are just a few clicks away with Balfour’s eMarketing tool. Design and send custom email campaigns to buyers in just a few steps. Here’s what you need to start selling more books now.
A short video with the steps to set on your online store at Balfour.com. You'll choose your program, configure your store and add products and pricing.
We can become yearbook magicians with a little marketing magic. This Balfour Blog features monthly promotional ideas for the fall semester.
Watch yearbooks disappear with smart marketing strategies.. This Balfour Blog features monthly promotional ideas for the spring semester.
What’s with the non-buyers? Be ready to address their objections. Zig Ziglar says, “Every sale has five basic obstacles: no need, no money, no desire, no hurry, no trust.” Be prepared to address each of these issues in a one-on-one follow-up campaign.
Utilize faculty and staff to personalize memes and sell more yearbooks.
If you’ve already made the impossible happen, it’s time to look at other possibilities. Focus your energy on building book excitement and selling additional copies.
Customize a banner for your school
Balfour's custom signage lets your staff put your "mark" on yearbook marketing. With the design portal, you can order custom posters, banners, postcards, window clings and more. Use the tools provided to design marketing pieces or upload your finished masterpieces to the portal.
Saying “thank you” can go a long way in sales. Think of a retailer who offers a loyalty program such as cash-back rewards, airline miles or special discount days. Rewarding buyers with a gift, or even a personal thanks, creates a loyal customer who will buy in the future.
With a fresh perspective and new year ahead, it’s time to commit not only to the production, but the sale, of your yearbook. Check out these five strategies to get your staff going, plus a bonus video you can use to spread the word today!
Reassure your audience you’re capturing this historic year and they don’t want to miss out. Share the message to build excitement and boost sales.
