ABOUT THE EVENT

The Accountancy Week Celebration is an annual gathering of Philippine accountants organized by the Philippine Institute of Certified Public Accountants (PICPA) and the Professional Regulatory Board of Accountancy (PR BoA), in cooperation with the Association of Certified Public Accountants in Public Practice (ACPAPP), Association of Certified Public Accountants in Commerce and Industry (ACPACI), Government Association of Certified Public Accountants (GACPA), and the National Association of Certified Public Accountants in Education (nACPAE).

The event aims to: celebrate the accounting profession through a series of technical sessions and exciting activities; connect thousands of Philippine accountants from all over the world; and empower them with necessary tools and relevant knowledge to remain competitive.

The Accountancy Week Celebration 2021 logo is a visual representation of the convergence of accountants from the four sectors - public practice, commerce and industry, education, and government - in one place and time to celebrate the accounting profession and understand how it can move forward and transform.

It is a combination of elements that illustrate the unique identity of AWC and design features from PICPA's 2021 Theme - TRANSFORM: Embracing Possibilities. Realizing Potentials.

The logo shows a plane divided into four equal quadrants of different color groups continuously expanding - symbolizing the four equally important sectors constantly growing in size and in prowess. It also represents the four major regions in which all professionals and offices are located - Metro Manila, Luzon, Visayas, and Mindanao. Waves within each quadrant represent movement and dynamism, reminding us of our continuous need to adapt to the changing times. Color gradients show steady progression and change - never a solid block of color - never stagnant - always agile. Lastly, vibrant hues and stylized people with hands up in the air depict the nature of AWC as a celebration of the profession at the center of all activities.

The environment in which PICPA operates is changing rapidly. All businesses and organizations, including PICPA, understand that change is both natural and inevitable. PICPA members are realizing that the skills and capabilities needed today are vastly different from those of five years ago. Unless PICPA transforms with the times, there is a very real risk that the organization may become entrenched in securing the ship with traditional operating structures instead of taking advantage of emerging technologies and innovation.

PICPA as an organization needs to be open and willing to embrace new ways of doing things in order to fortify its relevance to its members, the Filipino accountants and the accountancy profession as a whole. It needs to TRANSFORM with Resiliency, Agility and Innovation. Resiliency reflects our strength and ability to recover from challenges. Agility demonstrates our ability to move quickly and react positively to disruptions. Innovation is our willingness to accept and embrace new ideas, processes and technologies to find better solutions.

By being resilient, agile and innovative, we are better able to take advantage of the opportunities. By building on our transformative capabilities, we are able to dynamically shift our strength and focus in order to seize these opportunities and create greater value. By transforming, we are able to better shape and hone the PICPA of the future that is able to respond to the needs of all its stakeholders.