Dick's Sporting Goods is the biggest sports retailer in the United States. Their mission involves the inclusion of everyone through sports and the outdoors. Our job was to analyze the company and create a strategic plan that could be used to propel them forward in the market.
Champion Consulting Strategic Analysis of Dick's Sporting Goods
This is the strategic analysis of Dick's Sporting Goods and within this report we analyze the strengths, weaknesses, opportunities and threats that DSG faces in the current market. We also lay out our plan to expand customer segments by implementing a plus size clothing line that conforms with DSG vision statement. Overall goal is to include missing customer segments and increase shareholder value.