P R O F E S S I O N A L W O R K

ruoff mortgage

My role as Digital Marketing Manager at Ruoff includes project management, email marketing, CRM architecture, SEO optimization, and digital integrations. I also oversee marketing planning and strategies to guide the organization to meet growth opportunities.

The Loyalty Refinance Program was a complete start-to-finish sprint and included the creation of a full suite of digital and print assets to promote the program on a nationwide scale. It served as a fresh opportunity to implement structure and processes in the creative process at Ruoff, and every asset was assigned timelines and hand-off checkpoints to ensure maximum efficiency.

social graphics

Curated bundle of social media graphics optimized for cross-platform posting.

automated promo

Social posts were pushed through our content platform, Funnel Amplified.

compliance review

All pieces were filtered through a thorough compliance review process.

digital promo

Assets included digital signage for promotion inside and outside of 60+ branch locations and HQ.

digital communications

Linked PDF flyers and email communications were made available to be customized per each Loan Officer and referral partners.

referral partner program

Loan Officers and referral partners have a symbiotic professional relationship. Realtors, home insurance reps, home inspectors, and property appraisers are needed for (most) home purchases and can share client business with each other indefinitely.

During low periods in the housing market, these relationships become more valuable than gold. My team began forging a path towards referral partner marketing through new HubSpot integrations and long-term drip campaigns.

The tone for referral partner marketing exemplifies Ruoff's earned confidence in the marketplace while keeping the voice conversational and familiar. In a world where salespeople want what's best for themselves first, Ruoff's LO team only works for what's best for each aspiring homeowner. The tone of our marketing reflects that focus and dedication.

Digital integration for this project included fairly extensive coding to create a one-to-many relationship between HubSpot contacts and their contact owners. This project required additional integrations via HubSpot's HubDB and OpsHub.

allen county public library

I had the dream opportunity to serve as Marketing Manager for the second largest library system in the state, the Allen County Public Library system. I grew up in the stacks, eagerly searching for my next read and my next read and my next...you get it. To return to this magical place as an adult was rewarding beyond measure. I managed the entire marketing department, from event planning and fundraising to graphic design and large-scale project management.

SPARK learning programs

An acronym of my own design, SPARK represents the pillars of this generational program: science, play, arts, reading, and knowledge. A community staple, the Allen County Public Library's summer program has fostered lifelong learning and discovery in hundreds of thousands of young readers.

Annually, this program engages 70,000+ participants across all age categories to increase literacy throughout our communities.

we love our library campaign

This county-wide marketing initiative was created to bolster community awareness and increase usage of library services. The launch was planned to kick off National Library Week, an annual celebration of book culture and beyond.

Thousands of lawn signs were distributed across the region at all 14 ACPL locations. A digital campaign for National Library Week promoted the lawn sign program and within days, photos from proud library patrons began popping up across social media.

KPI's for this program were exceeded, and the campaign continues to this day.

social media graphics With hundreds of unique programs each month, I quickly mastered the art of creating the 10-minute social media promotional graphic. From storytimes and stem programs to major author visits and county-wide grant initiatives, there was no shortage of engaging events to promote and plan for. Every day was a new and exciting creative opportunity.

three rivers festival parade

Here in Allen County, we take our parades pretty seriously. I had the opportunity to lead our parade planning every year, and all entries were award winning.

From mobile Quidditch fields, custom Quidditch robes, and librarians on broomsticks, to a fully functional ACPL X NASA flight crew with 300 custom books in zero-gravity, we have changed the local standard for how we represent our organization in our community.

creative mornings - fort wayne

I joined this crew of creative weirdos back in 2019 as an Events Manager. Together, we produced monthly talks with local thought leaders and community champions that brought together hundreds of creative professionals.

Creative Mornings are the best type of networking event, and I encourage you to attend one either in your own city or nearby.

party like a rockstar

The Creative Mornings crew knows how to have a good time, bringing the exact energy you need at 8:00 am.

share your flair

Flair Buds served as an event sponsor and contributed buttons, stickers, promotional design, and mad vibes.

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