C L I E N T W O R K

bloom group

Terra Hipp is the owner of Bloom Group, a powerhouse Fort Wayne real estate group. Terra and I met in March of 2020 to brainstorm business ideas for her dream realty brand. During that conversation, I remarked that Terra had been in a state of growth but that she was on the brink of blooming. And boom. Well, Bloom, actually.

A week later we were pouring over logo designs, brand standards, and mood boards. We locked in Bloom's branded shade of berry and kept the logo style simple and adaptable for digital and print media.

Eric and Mark round out the team to create the perfect real estate trifecta.

the dealmaker

In addition to closing deals, he's a hell of a woodworker and house flipper.

the media man

Videographer. Photographer. Drone Pilot. Music Producer. Mark is the moment.

the boss

This is the face of a woman who gets exactly what she wants. As she should.

a beautiful union

My role with Bloom includes creative direction, digital content creation, identifying partnership opportunities, coordinating photo and video shoots, and developing winning marketing strategies.

In 2021, I worked with Bloom to launch an airbnb branch. Bloom has been hard at work acquiring properties in Fort Wayne's most desirable neighborhoods, and Terra's eye for interior design is resulting in many insta-worthy overnight stays.

Here are a few examples of social content curated for Bloom's digital presence. The brand is soft yet aspirational, intimate yet attainable. Earthy tones mix with simple, well-styled spaces to create an air of calm confidence, a cornerstone of the Bloom brand identity.

Bloom's first listing. Signage designs are simple for readability yet colorful to stand out from the competition.

Team Bloom. In addition to being masters at our craft, we're also hilarious (as you can tell from the photo). Working with this team has been an absolute privilege. That's Erik (left), Me, Mark Williams, and Terra Hipp.

merrfeld career development

I served as a Marketing Consultant for Merrfeld Career Development from 2018-2019. During that time, I established brand standards and developed quarterly plans for the group's digital media marketing. Merrfeld's newly established social media platforms launched with professional, engaging graphics, and kickstarted the group's presence online.

Additionally, I worked with Merrfeld's Business Development Division to craft high-quality resumes for powerhouse professionals. Using Merrfeld's proprietary formula for success, I conducted interviews with clients to gather their experience and accolades, and in turn created career-winning resumes.

demographic reach

Merrfeld's digital content needed to appeal to a wide audience, from recent grads to career professionals.

brand voice

Merrfeld's voice is confident, using language that feels empowering and direct in tone and cadence.

color story

Warm tones of orange and yellow are a common thread throughout Merrfeld's brand assets and social content.

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