Assessment of the target audience. "If the target audience is not known, it is impossible to decide whether or not a particular function makes sense to them." (Reiss and Vermeer, 1984, p.91)
"Redefining the relevance of certain aspects of the source text according to the skopos set" (Reiss and Vermeer, 1984, p.91)
"The source text is transferred functionally , taking the expectations of the target audience into account." (Reiss and Vermeer, 1984, p.91)