Exhibit 4

Promotional Poster for a Web Series

Background: These are promotional posters for a web series called Average Citizens produced by an independent film company.

Design:

Contrast: I used a smoke brush over the city image to help the people stand out more. I used darker smoke along the edges to help draw the audience's eye to the light colors found in the center. In the text, I used a light gold in contrast with the dark red to create contrast for readability.
Repetition: I used the red and gold from the girl's jacket to pick the colors for the text. I repeated the colors in all of the text, but inverted the gold and the red to create a difference.
Alignment: I used a center alignment.
Proximity: Two levels of the tile are close together with an equal distance to the tag line.
Color: I then used the color from the title's inner glow to color the outer glow for the people. The colors of the smoke come from colors found in the city image.
Type: Raider Crusader, Acumin Variable Concept

Photoshop Skills Used:

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