Exhibit 3

Flyer for a Business

Background: This is a Flyer for the veteran owned construction company, AG Smart Home Builders.

Design:

Contrast: I used contrast of color in the type for visibility. I also used white lines between rectangles to create a visual separation between them. While I used the same font face for the text in the flyer, I used various weights and text sizes to create contrast.
Repetition: The teal blue and the golden orange from the logo was used throughout the flyer to create unity. I also repeated the logo on both the top and the bottom of the flyer. I used two fonts throughout the flyer to match the fonts on the logo. Also, on the third level, there is repetition of a light blue found in both the kitchen and on the front door of the house.
Alignment: Most of the text lines up along the right hand side of the flyer creating an easy to read image. The company's statement is offset along the left side of the flyer because it is lower on the hierarchy of information.
Proximity: I chunked the information into four sections. On the top level I introduced the company's name and tag line. On the second level I introduced the company's work statement and an example of their work. On the third level I listed some of their services and further examples of their work. And on the fourth level, is an invitation for the audience to act, with directions on how to move forward.
Color: I used complementary colors with 2 shades of blue with the golden orange. I used the teal blue from the log as well as a analogues royal blue.
Type: Myriad Pro and Acumin Variable Concept

Photoshop Skills Used:

Credits: Photos used with permission by AG Smart Home Builders. Images found here: https://agsmartrenovations.com

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