Our Origin Story: Born from Healing, Guided by Purpose
Our Origin Story: Born from Healing, Guided by Purpose
In the quiet aftermath of chaos, something beautiful began to take shape.
In November of 2023, a life-altering incident disrupted everything. After being assaulted in the classroom, I stepped away from my role—my life as I knew it—entering into a space of uncertainty, pain, and deep personal reflection. It was during this leave, in the early days of 2024, that I began to rediscover more of my voice—not through words, but through creation.
With the support of various modalities and therapies, especially Art Therapy, and the unwavering support and presence of my best friend, judy mckeown, I found solace in creating. Making and crafting became a lifeline—a way to express what words couldn't contain. judy, a fierce advocate for equity and human rights, encouraged me to lean into this process of healing, to trust it, and to see it not as an escape, but as a return to self.
The energy of crystals—resilient, ancient, vibrational— has always called to me, but began to call more deeply. I began to infuse my work with their grounding presence, channelling intention, clarity, and empowerment into every piece. These weren’t just objects; they were companions for the journey—unique items designed to support others in finding strength, expression, and magic in their own stories.
By late 2024, something shifted. What began as a personal outlet grew into something more: a calling. I realized I wasn’t just creating for myself anymore. I was building something that could serve others—those navigating their own transformations, grief, healing, or awakening. Once again, judy was my biggest fan and supporter in this work.
Then came the beginning of summer 2025. The world lost an incredible light—and I lost my best friend. judy’s passing has marked another deep turning point, and it has also brought purpose into sharper focus. Her legacy, her courage, her fight for justice and equity now live at the heart of everything this brand stands for.
What started in a time of pain has become a growing movement of intentional creation, healing energy, and radical self-empowerment. I’m working on a tribute to judy—a way to honour her name and mission in the work I continue to do.
This journey is still unfolding. Our story is still being written. But know this: everything we create is infused with purpose, love, and the unshakable belief that healing is possible—and beautiful.
Thank you for being part of this path. Stay close. The best is yet to come.