After things calmed down on social media, the U.S. Air Force, and the FBI. Roberts spent the rest of the summer encouraging people to head out to Rachel, the town closest to Area 51, for live performances and a meeting of the meme minds. He called the event Alienstock. Roberts's viral event became a huge marketing tool on Cosmic Zoo, and Bud Light advertising and selling limited-edition alien-themed designed beer cans, bottles, hats, and t-shirts. It turned out to be a music festival. People celebrated and partied hard cosplaying into aliens, and anime characters. During the events had 3 rival locations available; Downtown, Las Vegas Rachel, Nevada, Hiko, Nevada - another small town close by Area 51.