We mean business!
Podcast
Watch first 30 minutes of the podcast. The rest you may watch for pleasure if you get interested.
Instruction
Task 1
You have 2 minutes to prepare and 2 minutes to respond to the task card. You do not have to cover all bullet points, you should add your own ideas. You have to include the following:
2 vocabulary items from Padlet (word partnerships from the coursebook and words from the podcast)
1-2 references to the podcast content-wise
1+ bullet point(s) from the task
After the monologue, ask your partner a follow-up question. They have about 1 minute to respond.
Finally, give a short opinion on what they have said (10-15 sec).
Task Card 1
Why is branding important for business?
It allows to adapt a message to the audience
When customers recognise your brand, it is a shortcut for them to make a decision to purchase your product
Customers want to communicate part of their identity through the brands
Question for student B:
Why do not some people get the importance of brands?
Task Card 2
How to encourage business owners to resort to branding?
Explain the necessity of brand architecture, brand clarity, brand thinking
Get the business owners into the mind of the consumers
Explain everything straightforwardly (communicate this importance simply)
Question for student B:
Why did Jan-Benedict Steenkamp write this book?
Assessment Criteria
Instruction
Task 2
You will be divided into 2 teams. You will be brainstorming together on the given topic. Each team will get a separate Brainstorming technique. You should include the following:
1 idea from the podcast on the matter
2+ phrases from the Padlet list (International Business)
Present the work on brainstorming (discuss the benefits and drawbacks of the technique)
You will have to present your work together and speak continuously for 5-7 minutes.
Here is the article to learn more about each technique: Brainstorming.
Team 1
Team 2
