-Kahoot! is FREE for both teachers and students (basic version).
-Kahoot! eases and motivates students to be more engaged and understand the material they are learning.
-According to research, using Kahoot! in a reading class helps improve student reading fluency when using the platform to create warm-up/brainstorming activities before assessment.
-The concept of Kahoot! helps assemble a student response system, school curriculum, students electronical devices, social networking and gaming in this one learning platform.
-Kahoot! helps increase student engagement, motivation, and concentration in the classroom. It is also used to teach students skills and increase learning outcomes. The research done by Marsa et.all, explained how “in increasing the students’ engagement, the playful and colourful graphics and audio is used by Kahoot!. It means that the audio and colourful graphics in Kahoot! are able to give motivation to the students during playing the game.” (2021, p.136).
-Kahoot! is for various audiences. Kahoot! is not only for K-12 students. It can also be used for University students.
-Kahoot! is not a one-dimensional product. It can be used to create quizzes, discussions, and surveys.
-Kahoot! provides teachers with features that help them measure student academic progress. Kahoot! sends teachers detailed reports regarding how each student performed in the formal assessment, and also provides feedback about how/where each student can improve.
I chose to conduct a SWOT analysis of Kahoot! because as I searched for methods to analyze a product, I thought this would be a good framework to use in order to confirm that this is a product I want to invest my money into (subscriptions and resources it offers).
Kahoot! makes money from its premium subscription packages, and by licensing their in game-based content to other companies. Kahoot!’s business model is the freemium business model. This approach provides the user the opportunity to create and play quizzes at no cost, but if users want to experience the app at its fullest potential, (for instance additional customization, unlimited teacher groups, access to more learning apps and resources) they can by purchasing a subscription, and other learning/teaching resources Kahoot! offers.