An analysis of four social media posts from the ecosystem in which the subject of my classwork, a contemporary art museum in downtown Seattle, exists. Also includes a summary of how the voice of said museum's social media campaign would contribute to the wider network of fine arts institutions on the chosen platform (Instagram) and seven original pieces of social media copy with alt text.
Five pieces of website copy I wrote, including a mission statement/core values page, staff bios page, "On View" (overview of a current exhibit) page, "Plan Your Visit" (information about ticket prices and how to visit the museum), and a sample blog post.
A press release, narrative, and FAQ, the subject is a fictitious contemporary art museum based in downtown Seattle.