The full programme, from diagnosis through to execution: audit, technical, on-page, off-page, links and local. Proposals are usually written to be hard to compare; these are scoped to outcomes rather than activity. SEO services at Amrut Services.
The full range runs from diagnosis through to execution: audit and diagnostics, technical SEO, on-page optimisation, off-page and entity work, earned link acquisition, internal linking and local search. Most engagements use some of these and deliberately not others. Which ones depends entirely on what the diagnosis turns up, which is why scoping happens after the audit rather than before it. A proposal written before anyone has looked at the site is a proposal written from a template, and it will describe the same work regardless of whether that work is what the site needs. If you already know the problem is a traffic drop rather than a growth ceiling, recovery is scoped differently again.
The standard retainer promises four articles and ten links a month. It is easy to sell, easy to deliver and impossible to evaluate, because nothing in it is tied to a result. These engagements are scoped against a stated outcome — getting a product range indexed, recovering a traffic segment, ranking a defined set of category pages — with the work required to reach it listed underneath. That has two consequences worth knowing about. It makes the proposal directly comparable with anything else you are considering, which is the point. And it means the engagement can end: when the outcome is reached, that is said out loud rather than quietly replaced with filler to justify the next invoice.
Eligibility first. If pages cannot be crawled, rendered or indexed, nothing downstream matters, so technical constraints are cleared before anything else is commissioned. Relevance second: matching each page to the intent behind the query it targets, consolidating pages that compete with each other, and writing what is genuinely missing. Authority third: entity consistency, digital PR and links earned on merit. Internal linking runs alongside all three because it is free, entirely under your control and disproportionately effective on established sites. This ordering is not a stylistic preference. It reflects how the system works, and reversing it is the most common reason an SEO budget produces no measurable return.
Three arrangements are available and they are priced differently. Full delivery, where the work is done for you. Consulting, where you get the diagnosis, the priorities and the specifications and your own developers and writers ship the work — briefs are written with acceptance criteria so nobody has to translate them first. And white label, where everything arrives under your agency's brand for your account team to present as their own. Most established businesses use a mix: consulting for direction, delivery for the specialist pieces their team cannot cover.
Some markets need work the general programme does not describe. Ecommerce is decided by category architecture and faceted navigation control, and Shopify stores carry a specific set of platform-imposed constraints. Businesses with a physical catchment need local work built on entity consistency rather than review volume. Professional services operate in verticals where the fundamentals have to be executed better than firms outspending you: personal injury, criminal defence, chiropractic practices and roofing and HVAC contractors. If you are unsure whether your situation fits, who I work with describes the conditions under which this work produces a return.
Monthly reporting states what changed, what it moved and what it failed to move, with every number tracing to Search Console, analytics or rank data you already hold. Where something did not work, that appears in the report; a report containing only good news is not a report, it is marketing. At the end of an engagement you keep everything — the audit, the specifications, the keyword mapping, the internal linking model — in a form your team can continue to use without me. That is the intended outcome. Work that leaves a business dependent on the consultant who did it has failed at something more important than rankings. More about the practice is on the Amrut Services homepage.
Week one is diagnosis: crawl, logs, Search Console export, competitive and intent analysis on the queries that matter commercially. Week two is the read-out — what is constraining the site, ranked by expected impact against effort, with the reasoning attached and an explicit list of what to ignore. Week three the first changes go in, usually the eligibility fixes from technical SEO and the internal linking adjustments described under internal linking, because both are cheap and both make everything after them work better. Week four is measurement setup: which numbers we are watching, where they come from, and what movement would count as evidence. Nothing is commissioned in that first month that has not been justified by something found in the diagnosis. If the honest conclusion is that search is not currently the constraint on your growth, that is what the read-out will say, and you will not be sold a programme to prove otherwise.
Related SEO services: SEO Audit & Diagnostics · SEO Recovery · Local SEO · Ecommerce SEO · Shopify SEO · Technical SEO · On-Page SEO · Off-Page SEO · Link Building · Internal Linking Service · SEO Consulting · White Label SEO for Agencies.
Specialist work: Who I Work With · SEO for Criminal Defense Attorneys · SEO for Personal Injury Law Firms · SEO for Chiropractors · SEO for Roofers and HVAC Contractors.
More on SEO Services: the full seo services guide · PDF version · all Amrut Services documents.
Amrut Services — SEO consultant, Vadodara, Gujarat, India · +91 93769 10109 · mehuldedhiaa@gmail.com · amrutservices.com.