Learn how to enter Amazon codes, set up Prime Video, and get your devices ready in minutes.
Amazon often gives customers activation or registration codes for devices and services — like Fire TV, Prime Video apps, or other smart devices. These codes link your Amazon account with the device or app you’re trying to use.
If you’ve received an activation code and are wondering how to enter it on Amazon.com/code, here’s a simple and complete explanation.
Amazon.com/code is the official page where you can enter activation or pairing codes for Amazon apps, devices, or third-party services that connect to your Amazon account.
It’s used for:
Activating Fire TV Stick or Fire TV app
Signing in to Prime Video on Smart TVs or consoles
Linking Echo devices, Alexa, or music services
Authorizing third-party apps that integrate with your Amazon account
In short — if your TV or device shows a message like “Go to amazon.com/code and enter this code” — this is where you need to go.
Follow these simple steps to activate your device or app:
Step 1: Open the Website
Go to 👉 www.amazon.com/code using your phone, tablet, or computer browser.
Make sure you’re signed in with the same Amazon account you want to link your device to.
Step 2: Sign In (if required)
If you aren’t already signed in, log in using your Amazon account credentials — email/phone number and password.
Step 3: Enter the Activation Code
On your device (like a Fire TV or Smart TV), you’ll see a code displayed — something like AB12CD.
Type that code carefully into the text box on the Amazon.com/code page.
Step 4: Click “Continue” or “Register”
After entering the code, click on “Continue” or “Register Device.”
Amazon will confirm the code and automatically link the device or app to your account.
Step 5: Check for Confirmation
Once the code is accepted, your device screen will refresh or confirm that activation was successful.
You can now start using Amazon Prime Video, Alexa services, or any other linked feature right away.
You’ll often be asked to visit Amazon.com/code when using:
Amazon Fire TV Stick / Fire TV Cube
Prime Video App on Smart TVs (Samsung, LG, Sony, etc.)
Roku, Apple TV, or Game Consoles (PlayStation / Xbox)
Echo Show or Alexa-enabled devices
Streaming boxes or soundbars that use Alexa or Prime Video
If your code isn’t working:
Check the Code: Make sure it’s entered exactly as shown (codes are case-sensitive).
Refresh the Code: On your device, look for an option to generate a new code.
Stable Internet: Ensure both your device and the browser are connected to the internet.
Correct Account: Double-check that you’re signed in with the same Amazon account you want to use.
Restart the Device: Restarting often clears temporary connection issues.
Always use the official website — www.amazon.com/code.
Avoid entering your Amazon credentials or activation codes on any other site that looks suspicious or isn’t an official Amazon page.