Learn how to enter Amazon codes, set up Prime Video, and get your devices ready in minutes.
When you set up a new Amazon device such as a Fire TV Stick, Smart TV, or Prime Video app, you’ll often see a message that says:
“Go to www.amazon.com/code and enter this activation code.”
This is known as the Amazon Activation Code process.
It helps you securely connect your device or app to your Amazon account without typing your password directly on the TV or remote.
Below, we’ll explain what the Amazon activation code is, why it’s needed, and exactly how to enter it step-by-step.
The Amazon activation code is a unique one-time code displayed on your device screen when you try to sign in to an Amazon app or device.
You’ll see it when setting up or logging into:
Amazon Fire TV / Fire TV Stick
Prime Video App on Smart TVs
Roku, Apple TV, or Android TV
Game Consoles like PlayStation or Xbox
Alexa-enabled devices
Any third-party device that supports Amazon streaming or services
This code is your key to linking your Amazon account securely to that device. Instead of entering your full email and password using a TV remote (which can be frustrating), you simply visit a secure web page on another device and enter the short activation code shown on your TV.
The Amazon activation code process is designed for:
Convenience: You don’t need to type long passwords on a remote or touchscreen.
Security: Your credentials are entered only on Amazon’s official website, not on your TV.
Speed: Once you enter the code, the device automatically logs in and syncs your Amazon account settings.
Here’s the complete process explained simply:
Step 1: Go to the Amazon Activation Page
On your phone, tablet, or computer, open your web browser and go to:
👉 www.amazon.com/code
(You can also use www.amazon.com/mytv — both take you to the same page.)
Step 2: Sign In to Your Amazon Account
If you’re not already signed in, log in using your Amazon account email and password.
Make sure you use the same Amazon account that you’re using (or want to use) on your TV or device.
Step 3: Locate the Activation Code on Your Device
Turn on your Fire TV, Smart TV, or app.
When you open an Amazon service like Prime Video, you’ll see a code — something like AB12CD — displayed on the screen.
Keep that code visible while you complete the next steps.
Step 4: Enter the Code on the Website
On the Amazon.com/code page, type the activation code exactly as shown on your TV.
Double-check for typos since the code is case-sensitive.
Click Continue or Register Device.
Step 5: Complete the Activation
Once the code is accepted:
Your device will automatically refresh.
It will show a confirmation message like “Your device has been successfully registered.”
You’re now signed in and ready to start streaming or using your Amazon apps.
You may see an activation code when setting up:
Amazon Fire TV / Fire TV Stick / Fire TV Cube
Prime Video App on:
Samsung Smart TVs
LG Smart TVs
Sony Bravia TVs
Android TV
Streaming Boxes (Roku, Apple TV, Nvidia Shield)
Gaming Consoles (PlayStation, Xbox)
Soundbars and Home Theater Devices with Alexa or Amazon features
If your activation code isn’t working or you’re having trouble linking your device, try these:
Check the Code – Enter the exact code shown (it’s case-sensitive).
Generate a New Code – On your TV, look for an option like “Get a new code”.
Use the Same Account – Make sure you’re signed into the same Amazon account on both your TV and browser.
Check Internet Connection – Both your device and browser must be online.
Restart Your Device – A quick restart often resolves syncing or code issues.
Clear Browser Cache – If the site doesn’t load correctly, clear cache or try another browser.
Amazon activation codes usually expire within a few minutes for security reasons.
If the code times out before you enter it, simply generate a new one from your TV or device and repeat the process.
Always use the official Amazon website — https://www.amazon.com/code.
⚠️ Avoid fake or look-alike websites, as they may try to steal your login information.
If you’re unsure, type the URL manually into your browser — never click on suspicious links.
Once your device is activated:
Your Amazon account is linked securely to your device.
You can instantly stream Prime Video and other apps.
Your watch history, subscriptions, and purchases sync automatically.
You can use Alexa voice commands if supported.