Learn how to enter Amazon codes, set up Prime Video, and get your devices ready in minutes.
If you’ve recently bought a Fire TV Stick, Smart TV, or tried logging into Amazon Prime Video, you might have seen a message on your screen saying:
“Go to Amazon.com/code and enter this code.”
If you’re wondering what that means — don’t worry.
This simple message just asks you to link your device with your Amazon account using a short activation code.
In this guide, you’ll learn what Amazon.com/code is, why it’s needed, and how to enter your Amazon activation code quickly — whether you’re using a phone, tablet, laptop, or desktop computer.
Amazon.com/code (or www.amazon.com/code) is Amazon’s official activation page.
It’s where you enter a unique code that appears on your TV, Fire Stick, or other device to connect it with your Amazon account securely.
Instead of typing your full email and password on your TV remote (which can be frustrating), you simply:
Visit the official link: www.amazon.com/code
Sign in once
Enter the code shown on your screen
Once done, your device is linked — safe, quick, and easy.
You’ll see this screen when you try to access Amazon services on a new or signed-out device.
Common examples include:
Amazon Fire TV Stick / Fire TV Cube
Smart TVs (Samsung, LG, Sony, etc.)
Prime Video App on Roku, Apple TV, Android TV
Gaming Consoles like PlayStation or Xbox
Streaming Boxes and Set-Top Devices
Alexa-Enabled Devices
Basically, any device that connects to your Amazon account can show this activation screen.
Amazon’s code-based sign-in is designed for security and simplicity.
Here’s why:
Secure Login: You don’t have to type your Amazon password on public or shared devices.
Faster Setup: Entering a short code is way quicker than using a remote to type credentials.
One-Time Verification: Once linked, your device stays connected until you sign out.
Follow these simple instructions to activate your Amazon device in under a minute:
On your phone, tablet, or computer, open a web browser (like Chrome, Safari, or Edge).
Type the official URL:
👉 www.amazon.com/code
This will take you directly to Amazon’s secure Device Activation Page.
If you’re not already signed in, log in using your Amazon email address and password.
Make sure this is the same account that you’re using on your TV or Fire Stick.
Open Prime Video or Amazon app on your TV or streaming device.
A message will appear like:
“Visit Amazon.com/code and enter this code: AB12CD”
Keep this screen open — you’ll need it for the next step.
Go back to your browser window (on your phone or computer).
Enter the activation code exactly as it appears on your TV or device.
Click Continue or Register Device.
After entering the code, Amazon will verify your device.
Within a few seconds, your TV or app will automatically refresh and show:
“Your device has been successfully registered.”
You’re now ready to stream your favorite shows and movies on Amazon Prime Video or use other Amazon services.
If you’re setting up a new Fire TV Stick, here’s how it looks in real life:
Plug in and connect your Fire TV Stick to Wi-Fi.
You’ll see an activation screen with a code like XYZ123.
On your phone or laptop, go to www.amazon.com/code.
Log in → Enter XYZ123 → Click Continue.
Your Fire TV Stick is now linked to your Amazon account — done! ✅
If you run into issues, here are quick fixes:
🔁 Double-check the code — it’s case-sensitive.
⏰ Expired code? Choose “Get a new code” on your TV.
🌐 Check your internet connection on both devices.
👤 Correct account: Make sure you’re using the same Amazon account everywhere.
🔄 Restart your TV or Fire Stick and try again.
💻 Try a different browser or clear cache if the page doesn’t load.
Amazon’s activation codes are temporary — usually valid for a few minutes only.
If you wait too long, the system expires the code for safety.
Just select “Get New Code” on your device to generate a fresh one and repeat the steps.
Keep your Amazon account secure by following these important tips:
Always visit the official link: https://www.amazon.com/code
Never enter your activation code on third-party or suspicious websites.
Don’t share your activation code or login details with anyone.
Avoid using public Wi-Fi during activation if possible.
If you type the wrong code, Amazon will show an error message. Recheck the code on your device and try again.
Yes — you can use any device with a browser (smartphone, tablet, laptop, or desktop computer).
No. Once your device is registered, you only need to do it again if you sign out or reset the device.
Yes — it’s Amazon’s official and secure website for device activation.