How to Activate Your Amazon Fire TV Using the ‘Enter My Code’ Feature

If you’ve just bought a new Amazon Fire TV or Fire TV Stick, you’ll be prompted to “Enter My Code” on Amazon’s website to activate it. This process connects your Fire TV device to your Amazon account, enabling streaming of Prime Video, apps, and Alexa features instantly.

Below is a step-by-step guide explaining exactly how to use the Amazon.com/code page to activate your Fire TV quickly and securely.

What Is the ‘Enter My Code’ Feature?

When you set up a Fire TV or Fire TV Stick for the first time, the screen displays a unique activation code.
This code is used to link your Fire TV to your Amazon account via the official activation page — www.amazon.com/code.

The code ensures your login details stay secure, since you don’t have to type your Amazon password directly on the TV.

When Do You See the Activation Code?

You’ll typically see the “Enter My Code” message:

• During initial setup after connecting Fire TV to Wi-Fi

• When you sign out and want to re-link your device

• After a factory reset

• When using multiple Amazon accounts or setting up for another user
  
  

How to Activate Your Amazon Fire TV Using ‘Enter My Code’

Follow these steps carefully:

Step 1: Turn On and Connect Your Fire TV

• Plug in your Fire TV Stick or Fire TV device to your TV’s HDMI port.

• Turn on your TV and switch to the correct HDMI input.

• Connect the Fire TV to a Wi-Fi network.
  
  

Once connected, you’ll see a message on the screen showing your activation code — something like AB12CD.

Step 2: Open Amazon.com/code

• On your computer, phone, or tablet, open your web browser.

• Visit 👉 www.amazon.com/code.

• Make sure you’re signed in to the Amazon account you want to associate with your Fire TV.
  
  

Step 3: Enter the Activation Code

• In the text box labeled “Enter Code”, type the code displayed on your TV screen exactly as shown.

• Click “Continue” or “Register Device.”
  
  

Step 4: Wait for Confirmation

• Once entered correctly, you’ll see a confirmation message on both the browser and your TV.

• Your Fire TV will automatically refresh and sign in to your Amazon account.
  
  

Now your Fire TV is activated — you can start downloading apps, watching Prime Video, or asking Alexa to play your favorite shows.

Troubleshooting Activation Issues

If the activation doesn’t work, try these quick fixes:

1. Double-Check the Code: Codes are case-sensitive; make sure it matches exactly.

2. Generate a New Code: On your Fire TV, select “Get a new code” if the current one expires.

3. Stable Internet: Ensure both your Fire TV and your device (phone or PC) are online.

4. Correct Amazon Account: Log in with the same account you use for Prime Video or Alexa.

5. Restart Fire TV: A simple reboot can often fix registration or connectivity problems.
   
   

Why Amazon Uses the ‘Enter My Code’ Feature

This system adds extra security and convenience.
Instead of typing your full Amazon credentials on a TV remote, you:

• Use a short secure code

• Link your account from a trusted device

• Reduce chances of password exposure on shared TVs
  
  

🔹 After Activation: What You Can Do

Once your Fire TV is registered:

• Stream Prime Video, Netflix, YouTube, and more

• Download apps from the Amazon Appstore

• Pair Alexa voice remotes and control smart devices

• Access your watchlist, settings, and purchases automatically
  
  

Your device will stay linked until you sign out or reset it.