Facilitation & Microlearning - Going Freelance for Medical Writers:
An Individual Coaching Plan for Pharmaceutical and Healthcare Professionals

Client:

Myself in collaboration with Bowei Strategy. https://teachers.boweistrategy.com/

Role:

• Facilitator

• Curriculum Designer

• Marketer

• Graphic Designer

• Sales/Lead Generator

Process:

• Cold Outreach to prospects to gauge interest in the program

• Conducted informational interviews to design curriculum

• Developed a lead-generation tool (Free eBook) which led to a landing page

• Nurtured community through MicroLearning Videos and Slide-decks disseminated through Linkedin

• Drafted contracts and Signed Clients

• Developed program (Presentations, Scripts, Engagement E-mails, Application Activities)

• Modified Program after each subsequent client

Assets: 

• Coaching program outline for 8-week for Virtual Instructor Led Training

• Scripted Presentations

• Application exercises

• Engagement e-mails

• MicroLearning (mini e-books/Linkedin Carousels)

• Lead Generation E-book

Tools:

• Canva

• ChatGPT

• Veed.io

• Google Drive

• Google Docs

• Gmail

• Zoom

• Linkedin

• WordPress + Divi App

Script and Application Exercises:

Each Session was planned in detail and scripted; Each session was accompanied by engagement activities that helped trainees move closer to their professional goals.

Mini Slide Decks:

These Microlearning Slide Decks were posted publicly from my Linkedin profile to keep the community engaged as well as market the course to Professionals in the industry who may have an interested in the program.