Short Bio

Education

BS (Engineering, Bandung Institute of Technology, Indonesia), MSc (Engineering Mathematics,Twente University, the Netherlands), PhD (Marketing, Maastricht University, the Netherlands), PCAP (Lancaster University). During my undergraduate  degree, I was selected as a participant of youth exchange programme between Indonesia - Canada 1996-97 representing West - Java province in Indonesia.

My PhD dissertation can be accessed here https://cris.maastrichtuniversity.nl/en/publications/a-half-full-glass-may-seem-fuller-than-a-half-emply-one-studies-o

or https://core.ac.uk/download/pdf/6818755.pdf

PhD dissertation: A Half Full Glass May Seem Fuller than a Half Empty One: Studies on the Influence of Regulatory Fit on Consumer Behavior. 2008. Maastricht University. Supervisor: Prof Ko de Ruyter & Prof. Martin Wetzels (Maastricht University)

MSc dissertation: Decomposition Appoximation in a Queueing Network. 2000. Executed at KPN Research (Dutch Telecom), Leidschendam, the Netherlands. Supervisor: Prof. Rob van der Mei, KPN Research and Centrum for Wiskunde and Informatics (CWI), Amsterdam and Dr. Wim Nawijn of Department of Applied Mathematics of Twente University, the Netherlands.

Academic appointments

• Senior Lecturer (Associate Professor) in Marketing, 2014 – present

• Lecturer in Marketing, Lancaster University Management School, 2010-2014.

• Senior Lecturer in Business Analysis, Northumbria University, UK, 2009-2010.

• Assistant Professor in Marketing, Nottingham University at Malaysia campus, 2008-2009.

• Assistent in Opleiding, Maastricht University, the Netherlands, 2004-2008.

Visiting academic appointment

Visiting Professor at the International Business School of the Beijing Foreign Studies University, China, 2016 - 2019. 

Admin roles

• Quantitative research method officer/coordinator, Department of Marketing, 2020 - 

• Director of Undergraduate Studies in Marketing—Part I, Lancaster University, 2014 – 2017.

Awards

• Foreign Professor Appreciation, Beijing Foreign Studies University, 2017.

• High-End Foreign Expert Program from Government of China hosted by Beijing Foreign Studies University, 2016-17.

• METEOR Doctoral Fellowship Award, Maastricht University, 2004-08

• VNO-NCW Scholarship award, MSc, Twente University, 1998-2000.

 Academic Services and Engagement

• External examiner for MSc Data Science in Business of Regent's University London, 2022-2026.

• External examiner for BSc and MSc program of Xi'an-Jiaotong Liverpool University, Suzhou, China, 2021-2024.

• External examiner for MSc program in Strategic Marketing of Imperial College Business School, London, 2018-2022.

• A member of an international collaboration research team that has just completed a research project sponsored by Tesco. The collaboration has resulted in a research paper published in the Journal of Business research in 2019 (Baker et al, 2019).

• Co-track chair of AMA2020 Winter Academy Conference in San Diego, February 2020. My track is “Marketing Analytics and Big Data: Causal Inferences, Endogeneity and Empirical Generalizations in Marketing” https://www.ama.org/call-for-papers-2020-ama-winter-academic-conference/

• A visiting scholar at Beijing Foreign Studies University (BFSU) from 2016 - 2019 and every year visited the school twice a year to deliver a workshop and seminar to the faculty members of the International Business School of BFSU.

• An external grant reviewer for UKRI future leadership, 2020.

• Lead reviewer for British Academy small research grants, 2020.

• An external grant reviewer for Postdoctoral Fellow application, Research Foundation – Flanders (Fonds Wetenschappelijk Onderzoek – Vlaanderen, FWO). Belgium, 2013.

• Ad-hoc reviewers for the Journal of Service Research, Journal of Business Research, International Marketing Review, European Journal of Marketing, Technologial Forecasting and Social Change, Human Resources Development, Association for Consumer Research, Journal of Service Management.

PhD thesis examination

• A PhD candidate at the Indian Institute of Management, Lucknow, India, February, 2023, external examiner.

• Andrea Lucas, Manchester Business School, Manchester University, UK, January, 2023, external examiner.

• Tanveer Ahmed, Huddersfield University, UK, April 2022, external examiner.

• Karnika Bains, Indian Institute of Management, Lucknow India, March 2022, external examiner. 

• Youling Huang, Xi'an Jiaotong Liverpool University, Suzho, China 3rd June 2020, external examiner.

• P. K. Harikhrisnan, Indian Institute of Management, Lucknow India, Nov 2019, external examiner. 

• Tao Huang, Lancaster University, July 2011, internal examiner.

Editorial

Guest editor on a special issue at the Frontiers in Pyschology (2022): Individual and Cultural Differences in Sustainable Consumer Behaviour https://www.frontiersin.org/research-topics/32334/individual-and-cultural-differences-in-sustainable-consumer-behavior