Go-to-Market Strategy

Loqui’s GTM strategy has two key objectives:

• Development of a Minimum Viable Product for Japanese language learners

• Build freemium metaverse user base: Paid partnerships with Youtube channels

Loqui’s MVP will initially focus on creating a vast metaverse that users can take time to explore, rather than intricate language learning scenarios. Upon entering the freemium metaverse, users will be immersed in an anime-like environment that accurately emulates real-life locations in Japan. The MVP will incorporate a several simple language learning “quests”, such as initial greetings, ordering food, and buying groceries. The goal of the MVP is to not brand Loqui as a language learning app, but an interactive and immerse cultural experience. Furthermore, it will operate like a real-time role playing game - for example, the user will need to regularly feed and bathe your character regularly to prevent them from getting sick or dying. The purpose of this design is to encourage the user to incorporate their gaming time into their daily schedule, thus increasing the frequency of logins.

Secondly, the objective of the MVP is to build the user base of the freemium metaverse. At this stage, the premium metaverse will not have launched, and Loqui will operate only as a single player experience. Initially, paid partnerships will be established with Youtube gaming and anime channels, rather than language learning or technology channels. The aim at this stage is to position Loqui as an interesting gaming experience that can also be used to learn Japanese.