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Schedule subject to change. All times Eastern.
Meeting room doors will close and presenters will begin promptly at the listed start time. We recommend you arrive 5-10 minutes early to ensure you have a seat and are settled when the session begins.
Meeting room doors will close and presenters will begin promptly at the listed start time. We recommend you arrive 5-10 minutes early to ensure you have a seat and are settled when the session begins.
Arrival Day
Monday, August 5
Monday, August 5
2:00-5:00 PM
IT Help Desk Open
IT Help Desk Open
The Studio
The Studio
Members of the IT team will be available on-site to help with computers, iPhones, and any other company devices. Review additional information on the "Events" tab.
5:00-8:00 PM
HEG Welcome Reception
HEG Welcome Reception
The Artisan - Formerly Max & Erma's
The Artisan - Formerly Max & Erma's
All attendees and HEG Columbus locals
All HEG employees are welcome to enjoy hors d'oeuvres and drinks with old friends and new colleagues at the welcome reception. This open house is optional, so feel free to come and go when convenient. Review additional information on the "Events" tab.
Dress Code: Casual
Meeting Day One
Tuesday, August 6
Tuesday, August 6
8:00–9:00 AM | Breakfast | Pinnacle
9:00-9:15 AM
Welcome
Welcome
Muirfield Ballroom
Muirfield Ballroom
All attendees
Betsy Whalen
9:15–9:30 AM
Opening
Opening
Muirfield Ballroom
Muirfield Ballroom
All attendees
Kent Johnson
9:30-10:30 AM
Lighting our Fire
Lighting our Fire
Muirfield Ballroom
Muirfield Ballroom
All attendees
This session will have interactive activities focused on fueling our power of collaboration and exemplifying our leadership standards in the small and big moments of our daily work.
Angela Gold and Stacey Leitzel
10:00 AM-1:00 PM
IT Help Desk Open
IT Help Desk Open
The Studio
The Studio
Members of the IT team will be available on-site to help with computers, iPhones, and any other company devices. Review additional information on the "Events" tab.
10:30-10:45 AM | Snack Break
10:45-11:45 AM
11:45 AM–12:30 PM
Passing the Baton
Passing the Baton
Muirfield Ballroom
Muirfield Ballroom
All attendees
*cell phones needed for this session
Participants will experience exposure to the connection among Product Development, known Customer Profiles, known Customer Journey, and how Foundational Research/Logic Model and Efficacy impacts our collective work resulting in impactful sales interactions.
Dave Chwalik, Lisa O'Brien, and Amanda Stedke
12:30–1:30 PM | Lunch | Pinnacle
1:30-3:30 PM
Interactive Product Session
Interactive Product Session
Dive Into The Superkids Foundational Skills Kit—and More
Dive Into The Superkids Foundational Skills Kit—and More
Heritage AB
Superkids Sales Only
*laptops required for this session
In this lively session, you’ll have the opportunity to build on—and make a splash over—what you know about The Superkids Foundational Skills Kit. We will dive into the lessons and The Reading League’s Curriculum Evaluation Guidelines for a deeper, hands-on understanding of what customers are looking for and where they’ll find it in the program, so that you can become more of a science of reading authority. You will put your knowledge to the test by applying it to the pre-sale stages of the customer journey in a common selling scenario as well as in a friendly team competition. (Prizes are on the line.) Plus, we’ll get to cross-train into Mindscapes, Kickstart, Zaner-Bloser Handwriting, and Building Fact Fluency. Let’s help get The Superkids Foundational Skills Kit—and more—to the top of the podium together!
Angela Cammarata, Stacey Leitzel, Sharon Morris, and Sara Zibell
*Please note: only Sales team members have been assigned to a group. Non-Sales attendees may join a group of their choosing, or use Muirfield Ballroom as a workspace.
1:30-2:08 PM
Rotational Interactive Product Sessions
Rotational Interactive Product Sessions
Scioto A
Red Group
Scioto B
Green Group
Scioto C
Yellow Group
*Sales Groups will remain in these rooms for the duration of the rotational sessions. Facilitators will rotate. Only Sales team members have been assigned to a group. Non-Sales attendees may join a group of their choosing, or use Muirfield Ballroom as a workspace.
Go For The Gold with Zaner-Bloser Handwriting
Scioto A
This interactive session will cover overcoming obstacles, copyright and portal updates, efficacy and research, and key program differentiators.
Laura Cook, Angela Gold, Dana Jaffee, Danielle Lepage, Erin McCalla, and Emily Patterson
BFF: Stick the Landing
Scioto B
Session participants will be equipped to have successful interactions with identified target districts/customers during Awareness stage and confidence in demonstrating a model lesson during Consideration and Evaluation stages of the known customer journey. Bonus points for bringing completed District Profile Templates
Dave Chwalik, Becky Faber, Victor Fitzjarrald, JT Irick, and Lisa O'Brien
Kickin' It Up a Notch with Kickstart: Number Sense
Handout ESSA Level 4 ESSA Level 2
Scioto C
Get ready to KICK. IT. UP. Join our session to learn about how the Kickstart: Number Sense logic model and foundational research come to life in a sample lesson, discuss program differentiators, and discover how existing marketing collateral can help you overcome objections.
Kellan Fitzgerald, Dave Hartman, Nadia Johnson, Maggie Parson Hawk, and Stefani Roth
2:08-2:11 PM | Session Facilitators Rotate
2:11-2:49 PM
Rotational Interactive Product Sessions
Rotational Interactive Product Sessions
Scioto A
Red Group
Scioto B
Green Group
Scioto C
Yellow Group
*Sales Groups will remain in these rooms for the duration of the rotational sessions. Facilitators will rotate. Only Sales team members have been assigned to a group. Non-Sales attendees may join a group of their choosing, or use Muirfield Ballroom as a workspace.
Go For The Gold with Zaner-Bloser Handwriting
Scioto B
This interactive session will cover overcoming obstacles, copyright and portal updates, efficacy and research, and key program differentiators.
Laura Cook, Angela Gold, Dana Jaffee, Danielle Lepage, Erin McCalla, and Emily Patterson
BFF: Stick the Landing
Scioto C
Session participants will be equipped to have successful interactions with identified target districts/customers during Awareness stage and confidence in demonstrating a model lesson during Consideration and Evaluation stages of the known customer journey. Bonus points for bringing completed District Profile Templates
Dave Chwalik, Becky Faber, Victor Fitzjarrald, JT Irick, and Lisa O'Brien
Kickin' It Up a Notch with Kickstart: Number Sense
Handout ESSA Level 4 ESSA Level 2
Scioto A
Get ready to KICK. IT. UP. Join our session to learn about how the Kickstart: Number Sense logic model and foundational research come to life in a sample lesson, discuss program differentiators, and discover how existing marketing collateral can help you overcome objections.
Kellan Fitzgerald, Dave Hartman, Nadia Johnson, Maggie Parson Hawk, and Stefani Roth
2:49-2:52 PM | Session Facilitators Rotate
2:52-3:30 PM
Rotational Interactive Product Sessions
Rotational Interactive Product Sessions
Scioto A
Red Group
Scioto B
Green Group
Scioto C
Yellow Group
*Sales Groups will remain in these rooms for the duration of the rotational sessions. Facilitators will rotate. Only Sales team members have been assigned to a group. Non-Sales attendees may join a group of their choosing, or use Muirfield Ballroom as a workspace.
Go For The Gold with Zaner-Bloser Handwriting
Scioto C
This interactive session will cover overcoming obstacles, copyright and portal updates, efficacy and research, and key program differentiators.
Laura Cook, Angela Gold, Dana Jaffee, Danielle Lepage, Erin McCalla, and Emily Patterson
BFF: Stick the Landing
Scioto A
Session participants will be equipped to have successful interactions with identified target districts/customers during Awareness stage and confidence in demonstrating a model lesson during Consideration and Evaluation stages of the known customer journey. Bonus points for bringing completed District Profile Templates
Dave Chwalik, Becky Faber, Victor Fitzjarrald, JT Irick, and Lisa O'Brien
Kickin' It Up a Notch with Kickstart: Number Sense
Handout ESSA Level 4 ESSA Level 2
Scioto B
Get ready to KICK. IT. UP. Join our session to learn about how the Kickstart: Number Sense logic model and foundational research come to life in a sample lesson, discuss program differentiators, and discover how existing marketing collateral can help you overcome objections.
Kellan Fitzgerald, Dave Hartman, Nadia Johnson, Maggie Parson Hawk, and Stefani Roth
3:30-3:40 PM | Snack Break
3:40–4:10 PM
Team Meetings
Team Meetings
Field Sales East
Scioto A
James Howard
Field Sales West
Scioto B
Dave Hartman
Inside Sales
Scioto C
Dave Chwalik
Account Managers
Heritage AB
Angela Gold
4:10-4:15 PM | Move to Next Session & Snack Break
4:15-4:45 PM
Sub Region Team Meetings
Sub Region Team Meetings
Northeast Sub Region Team
Scioto A
Steve Hage
Southeast Sub Region Team
Scioto B
Michael Roper
Southwest Sub Region Team
Scioto C
Chuck Barnhart
Northwest Sub Region Team
Heritage AB
Tricia Fox
*Please note: this session is intended for members of the sales and professional learning team only. All other attendees may use Muirfield Ballroom as a workspace during this session.
4:45–5:00 PM | Break
5:00–7:00 PM
Scavenger Hunt
Scavenger Hunt
Muirfield Ballroom
Muirfield Ballroom
Meet with your team in Muirfield Ballroom at 5 PM for an overview of the 'GO Game Classic Adventure' rules and game play before you set out on your first task. See "Events" tab for additional details.
Dress Code: Casual, weather and walking appropriate
7:00–9:00 PM | Dinner | Barley's Brewing Co.
Meeting Day Two
wednesday, August 7
wednesday, August 7
8:00–9:00 AM | Breakfast | Pinnacle
9:00–9:15 AM
Opening
Opening
Muirfield Ballroom
Muirfield Ballroom
All attendees
Betsy Whalen
9:15–10:15 AM
What's New with the Superkids?
What's New with the Superkids?
Muirfield Ballroom
Muirfield Ballroom
All attendees
Stacey Leitzel, Sharon Morris, and Suzanne Toney
10:00 AM-1:00 PM
IT Help Desk Open
IT Help Desk Open
The Studio
The Studio
Members of the IT team will be available on-site to help with computers, iPhones, and any other company devices. Review additional information on the "Events" tab.
10:15-11:00 AM
Data Driven Planning
Data Driven Planning
Muirfield Ballroom
Muirfield Ballroom
All attendees
Better, Faster, Smarter, Stronger: How and why data can help us develop stronger plans, gain momentum and maximize outcomes for our customers and the organization.
Sales Leaders, Jennifer Parrigin, and Allysen Russell
11:00–11:45 AM
Implementation Success
Implementation Success
Muirfield Ballroom
Muirfield Ballroom
All attendees
Dana Jaffee, Danielle Lepage, and Maggie Parson Hawk
11:45 AM–1:00 PM | Lunch | Pinnacle
1:00–1:45 PM
Lead Conversion Alchemy: Turning Prospects to Gold
Lead Conversion Alchemy: Turning Prospects to Gold
Muirfield Ballroom
Muirfield Ballroom
All attendees
In this session we'll look at lead generation and conversion at ZB. Participants will work through a couple of lead scenarios and agree on a plan to convert these leads to Gold.
Laura Cook, James Howard, and Sandra Richman
1:45–1:50 PM | Snack Break
1:50–2:50 PM
Rotational Sessions
Rotational Sessions
Go For Gold: Winning Strategies and Tactics for Success
Go For Gold: Winning Strategies and Tactics for Success
Scioto A
Scioto A
Purple Group
*don't forget your completed District Profile Tremplates
In this interactive session, reps will learn more about the District Profile template, Territory Action Plan, and Heat Maps. Participants will walk away with a deeper understanding of territory prioritization and new pathways to enhance collaboration.
Dave Chwalik, Angela Gold, and Allysen Russell
QSP for Champions: Quarterly Sales Planning Workshop
QSP for Champions: Quarterly Sales Planning Workshop
Scioto B
Scioto B
Orange Group
*laptops required for this session
In this session, we'll generate momentum and ideas for success in Q3 and Q4 with an eventual build out to Q1 and Q2. Marketing and finance partners will be on hand to support our success.
Laura Cook, Kellan Fitzgerald, Dave Hartman, James Howard, Tracey Kampmann, Jennifer Parrigin, and Sara Zibell
2:50–3:00 PM | Snack Break and Rotate
3:00–4:00 PM
Rotational Sessions
Rotational Sessions
Go For Gold: Winning Strategies and Tactics for Success
Go For Gold: Winning Strategies and Tactics for Success
Scioto A
Scioto A
Orange Group
*don't forget your completed District Profile Tremplates
In this interactive session, reps will learn more about the District Profile template, Territory Action Plan, and Heat Maps. Participants will walk away with a deeper understanding of territory prioritization and new pathways to enhance collaboration.
Dave Chwalik, Angela Gold, and Allysen Russell
QSP for Champions: Quarterly Sales Planning Workshop
QSP for Champions: Quarterly Sales Planning Workshop
Scioto B
Scioto B
Purple Group
*laptops required for this session
In this session, we'll generate momentum and ideas for success in Q3 and Q4 with an eventual build out to Q1 and Q2. Marketing and finance partners will be on hand to support our success.
Laura Cook, Kellan Fitzgerald, Dave Hartman, James Howard, Tracey Kampmann, Jennifer Parrigin, and Sara Zibell
4:00–4:10 PM | Break
5:10-5:40 PM
Olympian Mindset
Olympian Mindset
Muirfield Ballroom
Muirfield Ballroom
All attendees
Anchoring your intentions with a word to propel you forward and meet your goals even in times of change and adversity.
Angela Gold and Stacey Leitzel
5:40–6:00 PM
Closing Remarks
Closing Remarks
Muirfield Ballroom
Muirfield Ballroom
All attendees
Lisa Carmona & Betsy Whalen
6:00-6:30 PM | Downtime Break
6:30–10:30 PM
Celebratory Dinner
Celebratory Dinner
Pinnacle
Pinnacle
All attendees
Enjoy dinner, drinks, and the evening's entertainment. See "Events" tab for details.
Dress Code: Elevated casual (evening version of business casual)
Departures
Thursday, August 8
Thursday, August 8
5:00–11:00 AM
Airport Shuttles
Airport Shuttles
See "Travel" tab for departure shuttle information.
8:00-10:00 AM
IT Help Desk Open
IT Help Desk Open
The Studio
The Studio
Members of the IT team will be available on-site to help with computers, iPhones, and any other company devices. Review additional information on the "Events" tab.
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