IDENTIFY THE TYPE OF ENGAGEMENT
IDENTIFY THE TYPE OF ENGAGEMENT
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There are broadly two kinds of engagements with a client.
The client has a specific story to be made into a film.
The client wants to explore a possibility of a story to achieve an objective, resolve a challenge or simply share information through a film.
In either case the journey from the input stage to the concept stage is same.
CREATE A STORY
CREATE A STORY
GIVE FORM TO THE STORY AS A FILM
GIVE FORM TO THE STORY AS A FILM
Every human being's reality is a projection of its own narrative reel, just like a cinema theatre. If we stimulate this narrative reel with emotions to align to a organizational requirement to the requisite org cluster audience, its is bound to generate the required stimuli for change. Hence we choose films to tell our stories.
A film has many faculties for emotional stimulation of a human brain - such as color, light, music, sound, movement, dialogues, story, characters, emotion , etc. etc. Not just that pacing of the film from fast cuts, slow fades, lingering shots to structure of storytelling all affect the human brain of the audience.
A film is not imagined emotion, it is felt emotion. A film is collaboration with the human brain hence it presents immense possibility to affect change in human behavior, thus aligning to organizational goals and objectives.
USP OFOUR FILMS
USP OFOUR FILMS
We create our films to be repurposed across multiple channels and audiences. The film can be showcased on intranet of an organization as well as on internet, it can be even used for marketing to the public.
Lets us take an example of any org film.
The same org film can be repurposed across multiple channels to attract great talent. Hence it is high on ROI.
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