La Crosse has a rich history that has been influenced by different cultures and ideas which were developed and evolved over time by city locals. In our historical exhibition, “Love in Fine Fashion,” we will be focusing on bridal dresses that were seen in La Crosse between 1857 and 1960. Limited within this time period, the dresses that were collected and now displayed here belonged to Euro-American women in an upper middle/upper class socioeconomic standing. Therefore, they had more money to design their bridal dress as the 1900s marked the era of luxury and wealth. In 1840, Queen Victoria married Prince Albert in a white bridal dress. This fashion trend, along with traditional roles and views of women, is what began the way bridal dresses were designed and how they fit into the culture of La Crosse. Dresses of this style are considered Victorian era fashion with corsets and form fitting fabrics.
In the 1920s, the Women’s Movement influenced the way in which women dressed in order to take control over their bodies and how they presented them. Dresses, especially bridal, transformed from tight and hourglass shaped to boxy and loose. During the Victorian era, men wore white collared shirts to present themselves as respectable businessmen. In the 1920s, women started taking this fashion trend as their own to fight for respect and equality through the way they dressed. The idea that masculine status markers were being incorporated into women’s fashion is a large influence in the way bridal dresses were designed. Styles from both the Victorian era and those in the midst of the Women's Movement are shown throughout this exhibition. “Love in Fine Fashion” allows historical connections to be made between dress styles and when they were designed and worn. Come join us as we cultivate a love for the historical fine fashion of La Crosse.
On February 10, 1840, Queen Victoria of England married Prince Albert in a white bridal dress. Dresses in this color had only been worn a few times and with little recognition before the wedding in 1840. When Queen Victoria wore her white satin and lace gown, the public saw this as an influential statement in fashion. Thus, the “Victorian era” came to being and featured tight waistlines and bell-shaped skirts on the gowns that women wore daily. Although very uncomfortable, corsets were worn under or built into the gowns. As for color, white was considered a symbol of luxury which explains why Queen Victoria would have chosen that for her bridal dress. Going forward throughout history, the white bridal gown becomes more prevalent especially in Euro-American culture.
Object name: Wedding, Dress
Artist: Unknown
Date: 1857
Material: Silk Taffeta
Catalog Number: 1983.007.04
Mary Jenks wore this wedding dress to her marriage to Captain John Jenks in 1857. Mary Jenks moved to La Crosse about 7 years before her marriage, in 1850. Mary's dress had a satin finish that conforms to the trends in the mid 1800s. This time period was right after the first white wedding dresses were being worn, so it was normal for wedding dresses to be colored/patterned. It is a plaid pattern with a woven texture and a lace collar at the top. The dress is full coverage from neck to feet abiding by the modest times. The colors in the dress include black, green, red, and white. It is unknown who made this dress but the silk taffeta finish was very common theme among wedding dresses at this time.
Object Name: Dress, Wedding
Artist: Unknown (Hand and machine stitched)
Date: 1880-1890
Material: Satin
Catalog Number: 2006.034.01
Mary Gertrude Willien Reiman wore this wedding dress in her marriage to Fredrick Reiman in 1880–1890 time period. This dress was made from a blue stained satin including details such as metal buttons, floral design, and pleats on the skirt. It is a two piece dress consisting of a bodice and a skirt lined with horse hair. The top piece of the dress is fitted with a skirt that puffs out at the waist. It is unknown who the designer of this dress was but, we do know that some pieces of it were hand stitched and the rest being machine stitched. This was a very lavish dress for the time period that it was worn. Colored wedding dresses began to go out of style in the 1850s, due to the white wedding dresses that we know to be popular today. The modesty of Mary Reiman's dress was very common and conforms to many wedding dresses seen during this time period.
Object Name: Dress, Wedding
Artist: Dressmaker from department store, St. Louis, MO
Date: 1884
Material: Silk, lace, velvet, buckram, ivory cotton, flannel
This dress was designed in what is known as the late “Victorian era,” a time period around the dates of 1880-1899. Named after British Queen Victoria, this era is known for women taking fashion as one of the few things they had power over. Corsets and the hourglass figure, a thin waist and wide chest and hips, were common in high class fashion. The hourglass figure is visually apparent when looking at the dress and was created using hooks and buttons that are covered by a velvet fabric. Other kinds of fabric used for this dress include silk, lace, buckram (a stiff cotton), and glazed ivory cotton. In the Victorian era, silk was one of the most commonly used fabrics as well as being one of the more luxurious and expensive.
Mary Pettibone Barber, the woman who married in the dress, had it designed in a dressmaker’s shop in St. Louis, MO, which is where she married her husband. Mary Pettibone was the daughter of former La Crosse mayor and successful lumberman Albert Pettibone. Therefore, the Pettibone family was wealthy enough to afford Victorian era fabrics.
Object Name: Dress, Wedding
Artist: Unknown (Multiple alterations made since first wedding)
Date: 1885
Material: Gold silk, and pearl buttons
Object name: Dress, wedding
Artist: Unknown
Date: 1892
Material: Ivory Taffeta
Catalog Number: 2018.016.01
Object name: Dress, wedding
Artist: Unknown
Date: 1910-1919 (True date unknown)
Material: Satin, lace, flannel, beads
Catalog Number: 2018.fic.001
In the year of 1920 after the Suffrage Movement where women fought for the right to vote, Congress passed the 19th Amendment which gave women that right. During this time, women wanted equal rights and changed aspects of their lives to take more control over themselves. One of those aspects was how they dressed. Fashion changed from tight, form fitting dresses to loose and comfortable outfits that can be considered androgynous, or partly male and partly female. Men had always worn suits, ties, and collared shirts to present themselves as powerful and successful. Women began wearing clothing that were more masculine than feminine, some even cut their hair into a short bob. The transitioning fashion choices can be recognized in bridal dresses during this time with their broad shoulders and a loose waistline without the wide hips.
Object Name: Dress, Wedding
Artist: Unknown (dress is homemade and hand stitched)
Date: 1928
Material: Silk, beads, and lace
Catalog #: 2019.037.01
This 1928 wedding dress is a perfect example of how the women’s suffrage movement impacted fashion. The dress was made for Dorthy Jahimiak for her wedding to Charles Lepsch on the Tuesday morning of June 12, 1928 at St. Wenceslaus Catholic Church. This silk dress features a low waistline, a short hemline that stops just after the knees, hand-sewn beading in a butterfly pattern, and a manufactured lace fabric on the skirt.
Although the creator of this handmade dress is unknown, it is clear that it was made for the active lifestyle of a modern 1920’s woman. After the 19th Amendment was added to the Constitution in 1920, Women gained the right to vote. This also led to women having more choice in their daily lives, fashion included, and society began to let go of some conventions of the past. Dorthy’s dress plays an attribute to this with its absence of sleeves, a floor length skirt, layers of undergarments, and a corset.
Object Name: Dress, Wedding
Artist: Unknown
Date: 9/6/1936
Material: Not Stated
Catalog Number: 2017.054.01
Charlotte Welda married her husband in 1936 wearing this green bridal dress. This dress resembles that of one designed in the 1920s/early 30s. In this period of time, bridal dresses were designed to have square shoulders that descend into a smaller, but not tight, waistline. For this dress, the waistline is cinched with a green belt the same color as the rest of the dress with two green circles of fabric on the front. The bottom of the dress stops at mid-calf level.
The risqué nature of this dress reflects the Women's Movement in the 1920s when women fought for equal rights and eventually got the right to vote. Women aimed at taking control of their bodies and the way they displayed them, so they stopped wearing corsets and tight fitting clothes as it only appealed to the male gaze and not their own comfort.
Object name: Dress, Wedding
Artist: Unknown (Handmade and Machine stitched)
Date: 06/26/1937
Material: Satin
Mildred Hoover wore this wedding dress on June 26, 1937 to marry her husband Earl Hoover. This dress fits the time period that it was worn due to the fitted waist and chest. Bridal dresses were designed to be white and have satin accents during this time period. The satin ribbon and white material fit that style perfectly. The bottom of the dress is a flared style that starts at the waist and flows down into a mini train accenting the back of the dress. While it is unknown where the dress was made, we do know that the ribbon was sewn by hand but the rest of the dress was machine stitched. Mildred was a high school teacher at Logan High School and participated in local groups in the La Crosse area.
Object Name: Dress, Wedding
Artist: Seamstress at Margi Bridals, La Crosse
Date: 1960
Material: Satin, lace
Catalog Number: 1997.137.23
This dress, designed at Margi Bridals in La Crosse in 1960, was influenced by the Edwardian style which was popular in this period of history. The particular style can be recognized by elegant long sleeves and a modest, high neck line as can be seen in the image. Along with these characteristics is the popular fabric choice of satin, which is what this bridal dress is mainly made of. The Edwardian style sleeves were made out of lace that continues from the wrist to the shoulders, then down the center of the dress to the floor in a panel.
Helen Brieske wore this dress when she got married to her husband in Our Savior’s Lutheran Church. It is apparent that marriage in a church was in mind when Brieske had the dress designed as the Edwardian style is one that highlights modesty.