In the previous module, you learned about the various themes, disciplines, and approaches involved in the BAMS curriculum. You were presented different lenses for understanding what the BAMS program is like.
In this module, we will look at another way to understand how the BAMS major courses work together by looking at the courses using a design thinking framework. By using this framework, perhaps you can better appreciate how each of your BAMS major courses complement each other to equip you with the knowledge and skills for using digital media and information and communication technologies to create more interesting, inspiring, and inclusive futures.
To understand what design thinking is all about, let's begin by looking at an example of the framework applied to redesigning something that is decidedly un-digital: the shopping cart.
Allot 30 minutes
Watch this example of how design thinking was applied towards reimagining the shopping cart, an everyday object that you might have taken for granted.
Before you continue reading, summarize for yourself in about 4-8 sentences the process that the members of the IDEO lab took from beginning to end.
Allot 30 minutes
Watch the introductory video on design thinking from Sprouts
Read What is Design Thinking? from the Interaction Design Foundation.
As you go through the material consider the following questions:
When does the design thinking process end?
Look up the concept of perpetual beta. How does the concept of the perpetual beta relate to the design thinking process?
Allot 10 minutes
There are other many other ways that the designing process has been depicted. One of the most useful ones I've found is shown below.
What are the arrows bidirectional?
Identify which of the five phases from the diagram (empathize, define, ideate, prototype, or test) best applies to the following activities undertaken by the IDEO shopping cart design researchers:
They realized that improving the shopping cart was only part of the larger challenge of improving the shopping experience.
They wrote down as many possible ideas for the improved shopping cart as they could, even when some of the ideas were clearly farfetched.
They asked people who shop at the grocery store what problems they typically encounter when trying to use the original shopping cart.
They took their prototype to the grocery store, showed it to customers and staff, and asked them to try using their reimagined shopping cart.
They chose their best ideas, combined them, and made detailed sketches that they presented to the rest of the group.
They determined that the shopping cart needed to be more maneuverable and safer for children.
They worked all night working with carpenters, metalworkers, and fabrication specialists to come up with a realistic-looking model of their solution.
They went to the grocery store and observed people trying to use shopping carts, making notes on interesting behaviors that the shoppers exhibited.
Design Thinking is an approach to problem solving that involves a process of understanding people, defining a problem, brainstorming and selecting possible solutions, building proofs-of-concept, and testing your solutions. It was popularized by the d.school at Stanford and IDEO, and has been adopted (and adapted) by many organizations all across the world.
Another way to think about the courses in the BAMS program is how they contribute to a design thinking process. The image below is an interpretation of how the various courses in the BAMS program fits in a design thinking framework. Some courses--such as MMS 149 (Software Engineering), MMS 150 (UI/UX Design), and MMS 151 (Web Accessibility)--tend to cover a large range of the design thinking phases. However, many of the other courses tend to develop skills that help with one or two of the phases.
Some BAMS courses give you the tools to understand the users of digital technologies and media artifacts better. Courses that equip you with the tools to better empathize with users and audiences include MMS 197 (Multimedia Research), MMS 149 (Software Engineering), MMS 150, and MMS 151.
Some BAMS courses give you the analytical lens to be able to frame the problems or pinpoint the pain points of the users you wish to work with. Is the problem related to gender inequality (as MMS 112 might reveal) or to the digital divide (which you might tackle in MMS 131)? Or perhaps a website, mobile app, or interactive video that you are evaluating is not taking into the account the needs of the visually impaired (which you you learn more about in MMS 151)?
Of course, you need to actually imagine possible solutions. During the ideation phase, you let your imagination run wild and find ways to think out of the box. Courses such as the production courses (the MMS 17x series) and, most especially, MMS 194 (New Media Art) help you exercise your creativity so that you can generate possible ways of addressing the problem.
Once you've considered all the potential solutions and picked the ones you wish to consider for testing, you need to build a version of it that you can expose to your potential users or your audience, or to a population that accurately represents your users or audience. Many of the courses in BAMS (particularly the MMS 14x and 17x series on media production, computing science, and information systems courses) aim to equip you with the technical expertise to do this.
You need to get feedback on your prototype/product/artifact so that you can improve it and make it even better. In the old version of the BAMS curriculum, few of the MMS courses taught you how to evaluate your products effectively, but with the new curriculum, courses such as MMS 149, MMS 150, and MMS 194 will address this phase.
Allot 20 minutes
Writer and productivity guru Steven Covey claims that "starting with the end in mind" is one of the habits of effective people. One of the major accomplishments that you will have to fulfill for BAMS is the completion of a 6-unit special project course, MMS 200.
Do the following:
Browse through the most current version of the MMS 200 course package: https://sites.google.com/a/upou.edu.ph/mms-200. You don't need to spend a lot of time doing this. Just go through the site until you have a general sense of what it is that you need to do for MMS 200.
Make sure you watch the video, A Rough Guide to MMS 200, which is also included here.
One of the reasons why we have spent time both in this module and in the previous one looking at the range of courses you will be taking in BAMS is that even though you are still a long way off from starting your MMS 200 project, for each course that you take you should always be keeping the following questions in the back of your mind:
Does this course make me curious about anything?
Does this course make me want to make something?
How might this course contribute to my MMS 200 project?
How would you answer these questions with respect to the courses you are currently taking?
Part 1: Allot 10 minutes
Which areas of the Design Thinking process do you think you
... have the most experience with?
... have the least experience with?
.... are most interested in?
For which kinds of jobs do you think graduates of the the BAMS program are suited?
Based on the design thinking framework, what streams of focus or competencies does the BAMS program emphasize the most?
Part 2: Allot 30 minutes
Review what you have learned both from this module and from Module 2. How does your current understanding of the BAMS program compare to your initial impressions? How well do you think the BAMS program matches your personal and professional goals?
The BAMS program will challenge you along many different fronts. For instance, you will be expected to display a level of proficiency in technical courses such as MMS 140, MMS 141, and MMS 142. For many students, these courses are not well-suited to their interests or abilities, so much so that they have been caught cheating in these courses because they are desperate to receive a passing grade. If you are one of these students, you may wish to consider other undergraduate programs (such as UPOU's Bachelor of Education Studies or Associate in Arts program) instead. Is the BAMS program really for you?
A digital portfolio or ePortfolio is a way to showcase the skills and knowledge you've developed and experience you've acquired. It is is similar to a personal website or an online resume. A digital portfolio is a great way to reflect on, document, and share what you've learned during your time in the BAMS program, and could be especially useful to your potential employers. To learn more, read this introduction to digital portfolios from the Media Studies program of St. Olaf College.
Your ePortfolio can contain a mixture of text, images, audio, video, and other media formats. Read these tips for creating a digital portfolio from the Media Studies program of St. Olaf College.
Your ePortfolio should be organized in a way that demonstrates your skills, abilities, and experiences in a clear, systematic, and easy-to-navigate way. There is no one method you should follow to organize your ePortfolio's contents, but here are some ideas:
Based on a demonstration of your competencies. Your portfolio could demonstrate how well you have met the ideal BAMS graduate based on demonstrations of the following:
Writing (your ability to articulate the philosophical and theoretical underpinnings of developments in the field);
Technical (your ability to use specialized hardware, authoring tools, and software development frameworks);
Creation (your ability to produce multimedia knowledge products, artistic work, and other design artifacts); and
Leadership (your ability to collaborate with other people in group projects; your ability to keep ahead of emerging trends, protocols, and procedures in digital media).
Or perhaps your portfolio could demonstrate how well you can undertake the various tasks that are part of the Design Thinking process as discussed in this module:
Empathizing (your ability to understand the needs of audiences, users, and clients);
Defining (your ability to identify key problems and formulate relevant questions);
Ideating (how prolific you are with coming up with varied potential solutions);
Prototyping (your ability to build proofs-of-concept, multimedia artifacts, software solutions, and digital products); and
Evaluating (how well you are able to test and critically examine ideas and solutions).
Thematically (for example, based on the different types of BAMS courses as discussed in Module 2):
Theory and criticism
Research
Technical skills
Creative outputs
This is not an exhaustive listing of options, and there is no one correct way of structuring your ePortfolio. If you start your ePortfolio and use one way of organizing your content now, you might find that you will end up reorganizing your ePortfolio as you go through the BAMS program.
In an addition to these sections, you could include other features in your ePortfolio, such as a reflective blog, a list of books and articles that you've read and enjoyed, your CV, links to your social media accounts, etc.
There are many tools you can use to create your digital portfolio, including Wix, Tumblr, Squarespace, Wordpress, or Google Sites. Many other services and content management systems (CMS) exist; if your web development skills are advanced, you can even build your own digital portfolio authoring tool or CMS from scratch.
There are thousands of student ePortfolios available on the Web that you could take a look at in order to inspire the way you plan and build yours. The ones presented below are but three examples.
And as you gather more experiences, your portfolio can eventually become particularly rich and full of interesting entries:
Search the Web for other student or alumni ePortfolios, and be prepared to share with the class the ones that you found the most compelling.
Now is as good a time as any! You can always revisit and edit your ePortfolio. You might find it particularly useful to start putting in extra time on your ePortfolio during your last year in the BAMS program in preparation for graduation.
No. Your ePortfolio should be something that you should be working on throughout your career, and not a one-time product you create for your MMS 200 capstone project. However, whatever you do for your MMS 200 project could certainly be part of your ePortfolio.
Throughout your time in the BAMS program, I invite you to think about the design thinking approach as a way to better appreciate the courses you're taking Is the course better helping you empathize with other people, or at least equip you with the methods (whether qualitative or quantitative or some mixture of both) so that you can better understand your audience? Or is the course giving the tools to frame the situation, describe the essential problem, identify the relevant theories, and finally define the question you want to answer or problem you want to solve? Perhaps the course is teaching you how to ideate potential solutions (services, tools, products, applications, techniques), or perhaps it is providing you the skills to prototype your ideas so you can actually test how well they address the problem you were trying to solve. Perhaps the course is helping you develop a combination of these skills. Whatever the case, it will serve you will throughout your time in the program to always ask yourself whenever you are enrolled in a course: to which parts of the design thinking process is this course contributing?