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Overview
Overview
The Visual and Graphic Design module will include handouts and video recordings that will serve as an outline and summary of the online workshop. The handouts will focus on topics such as visual design and graphics, the UPLB branding, and use of editing software. Video recordings of the past CIMRC synchronous workshops will be uploaded to aid participants who are unable to attend the synchronous sessions.
Course Outcomes
Course Outcomes
At the end of the course, the participants are expected to:
Demonstrate knowledge of visual design and graphics by discussing basic design elements and principles;
Apply the 2017 UP Visual Identity Guide (VIG) in creating publication and communication materials; and
Produce VIG-compliant publication and communication materials using various editing software.
COURSE OUTLINE
LESSON 1: VISUAL DESIGN AND GRAPHICS
LESSON 1: VISUAL DESIGN AND GRAPHICS
I. Basic Design elements
A. Lines
B. Shapes
C. Illustrations
D. Color
E. Texture
F. Space
II. Design Principles
A. Balance
B. Emphasis
C. Contrast
D. Scale
E. Repetition
F. Movement
LESSON 2: The UPLB Branding
LESSON 2: The UPLB Branding
I. UP Visual Identity Guide
A. UP Seal
B. Evolution of Seal
C. Seal Color
D. Logotype
E. Logotype with Seal
F. UP Colors
G. UP Oblation
H. UP Typeface
II. Applications of UP VIG
A. Social Media Materials / Publications
B. Letterheads
LESSON 3: Use of Editing Software
LESSON 3: Use of Editing Software
I. Use of Adobe Suite
A. Photoshop
B. Illustrator
C. InDesign
II. Alternative Editing Software
A. Canva
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