CONTENT WRITING AND PRODUCTION

OVERVIEW

The Content Writing and Production component will focus on topics such as newsworthiness, basic news and feature writing, clear and effective writing, proofreading, editing, and revising, evaluating sources, and research writing. Supplemental materials such as infographics and slide presentations will be uploaded to aid your learning. Recorded sessions of past CIMRC workshops on the topic will also be included. Lastly, a quiz will also be provided at the end of each lesson to gauge their learning of the participants.

course outcomes

At the end of the course, the participants are expected to:

Apply best practices on clear and effective writing in drafting posters, announcements, and social media captions;
Demonstrate knowledge on news, feature writing, and laymanizing research stories; and
Produce stories and other types of content about their unit's research and development programs, and other relevant information.

Study Materials

Assessments

Recordings

COURSE OUTLINE

LESSON 1: Newsworthiness and basic news and feature writing

I. Newsworthiness

A. Building the UP Brand Through Stories and Content

B. What to Write About?

II. Basic News and Feature Writing

A. Structure and Organization

LESSON 2: Clear and Effective Writing

I. Writing in Plain Style

II. Active Voice vs. Passive Voice

III. Writing Social Media Captions

LESSON 3: PROOFREADING, EDITING, AND REVISING

I. Overview of Revising, Editing, and Proofreading

A. Foci of Revising, Editing, and Proofreading

B. The Four Levels of Editing

II. Copyediting Symbols

III. Finding Common Errors

LESSON 4: Evaluating sources and News Writing vs. Research Writing

I. Evaluating Sources

A. Choosing Credible Sources

B. Conducting Interviews

II. News Writing vs. Research Writing

A. Laymanizing Research Stories

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