W.M.N Chathuranga and Shivany. S (2020) Application of e-Marketing Tools at Keells Super, Sri Lanka, M-Infiniti Journal of Management, Published by Sairam Institute of Management Studies, Sai Ram Engineering College 2020, Vol.14, Issue -1, February 2020, ISSN 0973-7197 Page No194-216.
Kavitha, S and Shivany, S (2020), Marketing Problems of Women Handy-Craft Producers in Jaffna District, Global Journal of Business and Management Research, Vol.6, Issue.1, February 2020, ISSN 2347-7814, Published by Sairam Institute of Management Studies, Sai Ram Engineering College 2020, Pages 139-152.
Shivany, S (2020), Impediments and Approaches for Faculty and SME Linkage: Institutional Case Study, American International Journal of Business Management (AIJBM) ISSN- 2379-106X, www.aijbm.com Volume 3, Issue 3 (March 2020), PP 08-18.
தமிழ்ப்பெண்களுக்கு எதிரான வன்முறைகள்: தமிழ்ப்பத்திரிகைச்செய்திகளின் உள்ளடக்கப்பகுப்பாய்வு (2020): முதலாவது அனைத்துலகத் தமிழ் மாநாடு, வரலாற்றுப்போக்கில் தமிழியல் ஆய்வுகள், ஆய்வுக்கட்டுரைத்தொகுப்பு, தமிழ்த்துறை, யாழ்ப்பணப்பல்கலைக்கழ்கம், January 2020.01.10.
Shivany , S (2019), Impediments and Approaches for Management faculty and SME linkage: An Institution case study (Abstract) , 16th International conference on Business Management (ICBM 2019), organized by University of Sri Jeyawarthanapura and Monas University , Australia , held in Monas University , Melbourne, Australia from 12 -14 of December 2019,Pages.
Kavitha Srikaran & Shivany S (2019), Enlightening the Livelihoods of Handicraft Producers in Jaffna District: The Ways Forward, (Abstract) 8th Annual International Research Conference – 2019, organized by the Faculty of Management & Commerce, South Eastern University of Sri Lanka, held on 25, November, 2019.
Queenmary. X.M and Shivany,S, Marketing Strategies for the Seasonal Offers at Mannar Retail Stores, (2019), 8th Annual International Research Conference – 2019, organized by the Faculty of Management & Commerce, South Eastern University of Sri Lanka, held on 25, November, 2019
T. S Jayasooriya , .S.Shivany , S.Vaikunthavasan (2019) Intention towards Mobile Multimedia Message (MMS) Advertisements, International Journal of Engineering Applied Sciences and Technology, 2019, Vol. 4, Issue 5, ISSN No. 2455-2143, Pages 138-149.
Shivany(2019),திருமணமான தமிழ்ப்பெண்களின் தொழில் முன்னேற்றங்களைத் தீர்மானிக்கும் காரணிகள், International conference on Contemporary management(ICCM 2019), organized by the faculty of Management Studies of University of Jaffna, held on July 29-30, 2019. Pages 942-955.
Shivany (2019), Protagonist of Tamil Females in processing and marketing of dry fish in coastal villages of Jaffna, Sri Lanka. International Journal of Sales & Marketing Management, Research and Development (IJSMMRD), ISSN (P): 2249-6939; ISSN (E): 2249-8044, Vol. 9, Issue 1, Jun 2019, 43-58, © TJPRC Pvt. Ltd. (Pages 41-58).
Shivany, S (2018) (Wretchedness of Women in the post war context: A comparative analysis between literatures and practices), போருக்குப்பின்னரான தமிழ்ச்சமூகத்தின் பெண்களின் துன்பியல் நிலை: இலக்கிய நிலைகளோடு ஒப்பிட்டு நோக்குதல். full paper published in the Book “ தமிழா் பண்பாட்டு ஆய்வுகள்” Published by world Tamil cultural Union, on February 2018, Pages 206-230.
Sathyavany, N, & Shivany, S(2018), Interfaces among e-banking service qualities, e-customer satisfaction, and e-loyalty, International Journal of Business and General Management (IJBGM) , ISSN (P): 2319-2267; ISSN (E): 2319-2275 Vol. 8, Issue 1, Dec- Jan 2019; 1-18,© IASET.
S.M.Jayasingha, & Shivany, S (2018), Critical Discourse Analysis of Sinhala Cultural Identity in Celebrity Endorsement in Newspaper Advertisements, International Journal of Business Marketing and Management (IJBMM), Volume 3 Issue 12 December 2018, P.P. 01-16, ISSN: 2456-4559.
Dilogini Kurunathan, Shivany Shanmugathas & M.A.Asoka Malkanthie (2018), Customer characteristics on behavior to use tech marketing in banks: Propositions for future research, paper presented at the research conference on Business Studies, held on 20th September, 2018 ISSN: 2478-1126 (pages 275-285), organized by Faculty of Business Studies, Vavuniya Campus of the University of Jaffna.
Suvethika,S and Shivany, S (2018), Retail business intention amidst the undergraduates, International Journal of Management and Economics Invention, ISSN: 2395-7220, DOI: 10.31142/ijmei/v4i10.03, Volume: 04 Issue: 10 October 2018
Sathiyavany, N, and Shivany, S (2018), E-Banking Service Qualities, E-Customer Satisfaction, and e-Loyalty: A conceptual Model, International Journal of Humanities and Inventions, Vol5, No 6, Valley International Publications.
Sujatha Nethananthan and Shivany Shanmugathas (2018). Exploring The Factors Influencing Adoption of Internet Banking In Jaffna District. Int J Recent Sci Res. 9(4), pp. 26404-26415. DOI: http://dx.doi.org/10.24327/ijrsr.2018.0904.2053.
Shivany .S (2018). Billboard Advertisement Strategies, International Journal of Application or Innovation in Engineering & Management (IJAIEM), Volume 7, Issue 4, April 2018.
Malathy, R.K.M, Shivany, S (2018), Branding Problems of Jaffna Made Products: A Multiple CaseStudies of Manufacturers in Jaffna District International Journal of Latest Research in Engineering and Management" (IJLREM), Volume 2 Issue 2, February. 2018 PP 16-28.Mary Thiresa.S Shivany.S (2018), Content Analysis of Promotional Messages Conveyed by Retailers in Manner District, International Review of Management and Business Research Vol. 7 Issue.1 March 2018
Dilogini Kurunathan and Shivany Shanmugathas (2017). Exploring the Model for Consumer Characteristics Linked with Technology Marketing. Int. J. Bus. Soc. Sci. Res. 6(1): 27-36.
Shivany,S, Shathana,V & Piriya, M (2017), Challenges Faced by Diary Producers for Pursing Sustainable Livelihood in Mullaithivu District, Journal of Business and Economics, ISSN 2155-7950, USA, August 2017, Volume 8, No. 8, pp. 680-687, DOI: 10.15341/jbe(2155-7950)/08.08.2017/006 , Academic Star Publishing Company.
Suganya, S, & Shivany, S (2017), exploring the meaning of Green Packaging on consumer viewpoint, Global Journal of Business Management, Research, Vol 05 Issue, 1.
Janany, E & Shivany, S, (2017), The factors influencing on purchase intention toward beauty care products in Jaffna district, The International Journal Research Publication, Vol, 07, No 04.
Glodiya Fernando, N.I & Shivany, S (2017), Power of Brand Name characteristics, on Leisure shopping, International Journal of Innovation and Research in Educational science, Vol, 4, Issue, 4.
Wijeyasuriya, A.P.S.M & Shivany, S (2017), Reasons for low sales of Nutri plus of Nutri range Product line in CBL food Pvt: An applied Marketing Research Global journal of Business Management, Research, Vol, 5, Issue, 1.
Inthusha, S & Shivany, S (2017), Factors influencing the student adoption of e learning, among Commerce and Management Undergraduates, SANKHNA, International Journal of Management and Technology, vol.6, Issue 1. (pp235-247)
Sivagowry, K, & Shivany , S. (2017), Analysis of supply chain problems in fish processing sector, SANKHNA, International Journal of Management and Technology, vol.6, Issue 1 (pp235-247)
Shivany, S (2016), Critical Discourse analysis of Tamil Cultural identity in celebrity endorsement advertisements, Journal of Business Studies, Vol 03, issue 2, July December 2016, ISSN 2362-0269, published by the Faculty of Management Studies and Commerce, University of Jaffna.2016.
Shivany,S,Velnanpy,T and Kajendra,K. (2015).The cases of women (Micro) Marketers in Northern Province, Sri Lanka. Journal of Business Studies Volume1(1), Pages 12-23, Published by Faculty of Management studies and Commerce, University of Jaffna.
Shivany, S and Velnampy, T (2015), Grounded Theory as a Methodology for Exploring Marketing Strategies for a Special Context, International Research Journal of Social Science and Management, Volume:04, Number: 11, March,2015 Page115-126.
Sivacamy, S, Shivany, S, &Sivanenthira, S(2015)’ Awareness of Food labelling and use of the information in purchasing prepacked food products among consumers in Jaffna District: Special reference to Supermarkets, International Journal of Commerce (IJC), Vol No3 ,J/D 2015, ISSN 2394-9597.
Shivany, S, Velnampy, T, & Kajendra, K(2015) Literature survey on post war Marketing strategies for the conflict affected areas of Sri Lanka, Annamalai International Journal of Business Studies and Research, special issue , October 2015.
Dilogini, K,& Shivany,S (2015), Resolving methods for parents children conflict engaged by TV commercials in the post war market, Journal of New media, and mass communication,Vol,35.
DiloginiK,& Shivany,S(2015),Television advertisement and Children’s Behavior; parents experiences base study in the post war context, An International Multi-disciplinary Research Journal, Vol 5, ISSUE 4,April (215).
Vahini Sothilingam, Shivany, S& Sivanenthira Sivapragasam, (2015),Determinants of Demand in Hotel Industry, Special Reference to Jaffna District, Annamalai, Business Review, special issue, 2015.
Dilogini.k & Shivany, S (2014). Age variances of children and conflict with their parents instigated by television advertisements. South Asian journal of marketing & management research (SAJMMR) (ISSN: 2249-877x) (impact factor: SJIF 2013=4.748) vol.4, issue-12, (December, 2014).
Sivanenthira, S,& Shivany, S (2013), Factors influencing Customer Perceived Value of Services of Medical Clinics, EXCEL International Journal of Multidisciplinary Management Studies ISSN 2249- 8834,EIJMMS, Vol.3 (5), May (2013).
Shivany,S. (2012). Prominence of information bases & Media assessment in the post Conflict marketing environment, ACADEMICIA, International Multidisciplinary Research Journal, published by South Asian research journals,2(6), June 2012.
Shivany, S (2017) Exploring the models for linking micro Marketers and the Management Faculty: An Institutional case study, (Extended Abstract), Published at the 4th Annual Research Symposium on Social Science and Humanities, 20th of December, 2017, Proceedings ARSSSH-2017, National Center for Advanced Studies in Humanities &Social Sciences, Sri Lanka.
Suganya, S & Shivany, S (2017) Guerilla Advertising Weapon for promotional problems of selected SMEs, in Mannar District (A Poster Presentation), full paper Published in the Proceedings of ICCM 4th International Conference on Contemporary Management, conducted by , Faculty of Management studies and Commerce , University of Jaffna.(pp547-563).
Shivany, S &Velnampy, T(2016), Content analysis of Tamil TV commercials aimed at women in the post war context ,full paper published at the 13th international conference on Business Management ICBM, 0n 7th and 8th of December 2016.
Dilgini, K, & Shivany, S (2016), Framework of Technology in marketing world: A theoretical review, full paper published at the 13th International Conference on Business Management ICBM, 0n 7th and 8th of December 2016.
Shivany, S (2016), Content analysis of Green Advertisement messages conveyed by Small, Medium, and Micro Enterprises in Northern province, full paper published in the proceedings of the Jaffna University Research Conference (JUICE), which was held on 12th and 13th of 2016 (p100-106).
Shivany, S (2016), பசுமைச்சந்தைப்படுத்தல் தந்திரோபாயங்களைக் கையாள்வதில் பெண் சிறுகைத்தொழில் முயற்சியாளர்கள் எதிர் கொள்ளும் சவால்கள், Jaffna University Research Conference (JUICE), which was held on 12th and 13th of 2016(p130-p136).
Bakeerathy, V, Vaishnavi,S & Shivany, S (2016), Exploring the Innovative model for Waste Material Management (WMM) (A Poster Presentation), published in the proceedings of International Conference on Contemporary Management -2016(ICCM-2016, pp496-510), conducted by Faculty of Management Studies and Commerce, University of Jaffna.
Pavithra, S, Niththiya, N, Shivany, S (2016) Exploring the factors influencing mothers brand choices on baby diaper brands(An Applied Marketing research ) published in the proceedings of International conference on contemporary Management, 2016(ICCM-2016pp579-592), conducted by Faculty of Management Studies and Commerce, University of Jaffna.
Shivany, S &Velnampy, T (2016), Consumer Responses Towards the 4PS Marketing Strategies in the Conflict Affected Areas of Sri Lanka: A Grounded Theory Approach, full paper published at the 12th International Conference on Business Management ICBM, 0n 7th and 8th of December 2016.
Shivany,S, Ratnam, E,Sivarajah,K ,Karunanithy,M, Rajumesh,S, Sivesan,S, Sathana,V, Kumaratheepan, V,Sivanenthira,S,& Dilogini,K (2015), Role of Marketing Department of a University, in boosting micro marketers in an unethical business environment, International Conference on Contemporary Management (ICCM), full paper presented and published in third proceedings, ISSN-2448-9883, page No 930-946.
Shivany, S,Velnampy.T,and Kajendra, K, (2014), Micro Credit Marketing Strategies in the Post War Marketing Context, Proceedings of the 1st International Conference on Contemporary Management(ICCM), organized by the Faculty of Management Studies and Commerce, University of Jaffna.
Velnampy.T, Kajendra, K, and Shivany, S (2013), Marketing strategies for the livelihood income generating activities in the post war-marketing context, proceedings of the 9th International Conference on Business Management, turning crisis into opportunities: meeting the unmet ICBM 2012.
Shivany,S.(2011). An Empirical investigation of the effect of customer participation on ATM’s services performance, Proceedings of the 8th international --conference on Business Management, Researching into realities of Management -for better well-being’s ICBM-2011. 8th and 9th of December, 2011, Pages 537-544.
Shivany,S& hazeela Zammel Ashan, (2011), Impact of Integrated mobile Marketing communication on Customer Perceived Value of services, and the contribution of the technology as a moderator, special application to the Private Commercial banks in Sri Lanka, in the international conference on Leading beyond Horizon: engaging future organization, pages 336-353.
Shivany,S(2011), Exploring the pattern of consumer Brand choices in the post conflict marketing environment; Grounded theory Approach, Paper Published in the International conference on Leading Beyond Horizon; Engaging future ,Organized by the Department of Business Administration , Annamalai University India, on 28th and 30th of July2011, pages 281-286.
Shivany,S (2011) Exploring consumers’ attitude toward local TV commercials in the post conflict marketing environment: Grounded theory approach, Competency building strategies in Business &Technology, International research.
Shivany,S(2017), ”திருமணமான தமிழப்பெண்களின் தொழில் முன்னேற்றங்களைத் தீர்மனிக்கும் காரணிகள்”, Twenty second Annual conference & International Seminar -2017, on personal freedom, cultural Practices, Global Governance, and peaceful co-Existence (28th, 29th, and 30th of November, 2017), organized by Association of third world studies, south Asia Chapter(ATWS-SAC), with the collaboration of Faculty of Arts, University of Jaffna.
Shivany, S (2017) (Wretchedness of Women in the post war context in the post war context: A comparative analysis of between literatures and practices) போருக்குப்பின்னரான தமிழ்ச்சமூகத்தின் பெண்களின் துன்பியல் நிலை : இலக்கிய நிலைகளோடு ஒப்பிட்டு நோக்குதல். International movement of Tamil culture Canada, 13th International conference on Challenges and initiatives of Tamil Language and culture, 5th and 6th of August 2017,
Shivany, S, Dilogini, K, Grace, H Hensman, and Kajanthy, K (2017), Exploring the Model for Multimedia Messaging Services Marketing For Special Context, Abstract Published in the Abstract Book ICAM, International Conference on Advanced Marketing (Marketing For Next Generation), which was held on 26th and 27th of January 2017, Organized by University of Kelaniya, Page No:10.
Suganya, A, Mary Theresha, S, Queenmary Figurado, X, M, Glodiya, Fernando, N, I, Lathursha, S, Sinduja, K and Shivany, S (2017), The Electronic Word of Mouth and Customer Retention at Retail Stores in Jaffna Market, Abstract Published in the Abstract Book ICAM, International Conference on Advanced Marketing (Marketing For Next Generation), which was held on 26th and 27th of January 2017, Organised by University of Kelaniya, Page No:60.
Vaishnavai, S, Vinothini, R, Thadshaniya, I, Vimalini, V, Suvithika, S, Keerthika, S and Shivany, S (2017), Psychological factors and Customer Satisfaction at Retail Stores in Jaffna Market, Abstract Published in the Abstract Book ICAM, International Conference on Advanced Marketing(Marketing For Next Generation), which was held on 26th and 27th of January 2017,Organised by University of Kelaniya, Page No:62.
Shivany.S, Sathana. V, Piriya, M (2016), Challenges faced by dairy producers for pursuing sustainable livelihood in Mullaithivu District , abstract published in conference proceedings(Vol:02) of International conference on Dry zone Agriculture, held on 15th &16th of December, 2016 organized by the faculty of Agriculture, University of Jaffna Sri Lanka.
Shivany, S &Velnampy (2016), Content Analysis of Tamil TV commercials, aimed at Women in the Post war Context, Abstract Published in the Book of Abstract, on the 13th international conference on Business Management (ICBM) , 2016 held on 7th and 8th of December 2016.
Dilgini, K,& Shivany, S(2016), framework of technology in marketing world: A theoretical review , an abstract published at the 13th international conference on Business Management ICBM, 0n 7th and 8th of December 2016.