Terry Haekyung Kim is a Ph.D. Apparel Studies student with a bachelor of science and master's degree in Textiles, Merchandising, and Fashion Design from Seoul National University, Korea. Terry’s research interests are retail merchandising and consumer behavior, specifically sustainable consumption and digital retailing. Her work has been published in international refereed journals such as the Journal of Consumer Behaviour and Fashion and Textiles.

Keywords: COVID-19, pandemic, resale market, secondhand fashion consumption, consumer motivations.

Believing in change: The role of implicit theory on consumer's perception of the brand's corporate social responsibility message

This collaborative research led by Assistant Professor Dr. Naeun Kim aimed to examine how the brand type (e.g., fast vs. slow business model) influences the relationships among CSR-brand fit, authenticity, and skepticism, thus improving attitudes toward the brand. The findings demonstrate that an incremental mindset is a powerful consumer characteristic in evaluating a brand’s CSR activities that are less congruent with the brand’s established business model.

Keywords: Corporate social responsibility, Implicit theory, Fit, Authenticity, Skepticism

Published: Journal of Consumer Behaviour.

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Emily Seifert is a Ph.D. Human Factors & Ergonomics student with a bachelor in science and Masters in Apparel Design from the UMN.

She has around eight years of experience working as a researcher in various industries, and currently working in Human Dimension lab at UMN. Emily's research supports workspace, wearable product, and medical product design innovation through mixed methods research approaches to provide safer, more equitable environments and products.

Keywords: 3Dscanner, Hand, Feet, Anthropometricsurvey Landmark

Minji Yu is a Ph.D. Apparel Studies student with a bachelor's and master’s in Clothing and Textile from the Ewha Womans University.

She worked as a research scientist intern at Meta Reality Labs, where she researched the fit and wearability of VR wearable products. Minji’s research focuses on advanced wearable product development with the integration of technologies such as 3D body scanning, virtual simulation, and 3D CAD.

Keywords: VR/AR wearables, medical and protective wearable product development, smart clothing, anthropometry, 3D body scanning, 3D apparel visualization, fit, wearability

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