Audience Emphasis

Check the producer audiences your project will intentionally target. If your project will place particular emphasis on risk management strategies, education, and outreach specifically targeted toward one of these audience groups, then check the primary audience to whom you will be delivering. You may check up to 5 primary audience groups. It is not the number (volume) of audiences that we are interested in, rather we want to know the primary audiences that will participate in your program. For instance, if your project focuses on beginning farmers who are primarily organic, specialty crop producers you would then check 3 boxes: “Beginning producers”, “Organic producers”, and “Specialty Crop producers”.

You may choose from the following list:

• African-American producers

• Asian American and Pacific Islander producers

• Beginning producers

• Established producers

• Hispanic producers

• Historically Underserved producers

• Immigrant producers

• Limited resource producers

• Livestock producers

• Military veteran producers

• Native American producers

• Organic producers

• Producers converting production and marketing systems to pursue new markets

• Producers marketing through a local or regional food system

• Retiring/transitioning producers

• Small farms or ranches

• Specialty crop producers

• Sustainable / Regenerative Producers

• Urban producers

• Value-added producers

• Women producers