Tips for working with the media

Tips for working with the media

If you have been contacted by the press, remember to take a moment to decide if you would like to provide information or if you would like to decline an interview.

When a reporter calls

• Give yourself a moment to think. Feel free to say you will call back at a specific time.

• Consult with your unit communicator, CEHD Communications, or the University News Service.

• We can help you:

  • Understand a reporter’s background.

  • Learn how the story connects to current events or University activities.

  • Anticipate questions, risks, and other issues.

  • Consider others who should be contacted.

Questions that a reporter should answer

• What is the deadline?

• What publication, program, website, or blog are you working for?

• What’s the story about?

• Why do you want to interview me?

• Who else are you interviewing?

• Do you need photographs or video?

• How much time is needed?

How reporters work

• You have what they need: expert information.

• All reporters operate in a fast-paced, 24/7 news cycle.

• Many work by themselves and have multiple daily deadlines.Many disseminate information on multiple platforms (print, web, broadcast, social media).

• In-depth knowledge on a topic is rare. You will often have to educate reporters on the topic.

• Interview tips:

  • Make your point. Support with proof. Give a good example.

  • Always build a bridge back to your key points. Repeat them often.

  • Beware of potential traps. Don’t answer questions that stray from your expertise.

  • End strong. Reporters often ask if you have anything else to add. Reinforce your key points.