Customer & Market Research
MARKET RESEARCH
Customer & Market Research
MARKET RESEARCH
In our market research, there were three primary questions we wanted to answer, and based on those questions applied different methods for qualifying and quantifying the problem we wanted to address:
Here we used observational research and short-form guerilla interviews to explore how commuters live their lives and what matters to them.
Here we used surveys and long-form interviews to explore how what pain points and benefits mattered most to everyday bike riders.
Here we conducted desk research and competitor benchmarking to understand why existing solutions do not solve commuter needs.
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EXHIBIT B
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EXHIBIT D