Our marketing strategy is predominantly focused on public governments, serving as the foundation for our subscription model. We highlight the unique aspects of each city while underscoring the common benefits of our transparent software, time-saving tools for urban planning, and the use of AI to promote sustainable city development.

To attract customers, we will employ software demos to pique the interest of potential clients. Our direct engagement with governments, using the software to demonstrate its capabilities, will allow the technology to speak for itself. This product is rooted in urban planners' desires, and these demos help us convey our value proposition effectively. We can showcase the service's potential and provide 3-day trials for users to experiment with the park design tool. Most importantly, software demos enable us to tailor our message to match each city's current green space status.

The urban planning community is closely connected, with frequent conventions and speaker series focused on the future of the field. URGE's participation in these events will help us forge valuable connections with potential customers. Leveraging the extensive network of urban planning associations, particularly the Urban Land Institute (ULI) in major metropolitan areas, will enable us to arrange software demos with the right individuals.

We will employ cost-effective approaches such as publishing blogs and writing articles related to the topics we address. This will drive more traffic to urban planning aspects, creating buzz and making word-of-mouth crucial to our growth. Once other governments witness the value of our tool, we will continue to offer software demos and utilize our team to demonstrate how our product can seamlessly enhance their workflows and, in turn, improve the quality of life for citizens.