Our entire business hinges on the technology we're developing, and this comes with inherent risks. Ensuring that the application is up and running within the first year and deployed to public governments is critical to meeting our financial projections. We will mitigate this risk by hiring the right individuals and closely managing the development of URGE's technology.
Our 'Pay-Per-Park' revenue model does not fully rely on private sector entities contributing to park development, but it is a major selling point of URGE for cities. If no projects are being paid for, it may impact a significant portion of our profits. Given our low margins, the subscription revenue is primarily allocated to cover our operating expenses, making us vulnerable to profit risks if our proprietary software tools remain underutilized. However, since the government is more immune to market instability, we will mitigate this risk by covering our operating expenses with subscription plans continuing to be a source of revenue.
We acknowledge certain data and privacy risks in our pursuit of integrating multiple services and enabling users to access influential data. While our Artificial Intelligence model currently operates with minimal regulation, the evolving AI landscape is undergoing increased scrutiny, which could potentially impact our technology.
Inspirations for our 'green space-specific' software include TestFit, Delve, and Giraffe. Our unique value proposition lies in our expertise and the speed at which we integrate the various elements that urban planners require. However, if cities choose to allocate their time to these activities themselves, it poses a risk to our revenue model. Therefore, we must effectively market our product to showcase its numerous benefits and how its specialty towards greenery sets it apart from any other technology in the market.
As technology evolves rapidly, there's a significant risk of competitors using our idea as a springboard to develop refined versions of our software if we don't safeguard our intellectual property. Such a scenario could be detrimental to our company's growth. Therefore, investing in patents and early brand definition is crucial for managing this risk effectively.