Little Steps Daycare
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Little Steps Daycare
UX Designer Feb 2020 - August 2022: 40 hrs/wk.; August 2022-present: 10hrs/week.
Little Steps Daycare is an early childcare center. Led end-to-end design and development of website, system analysis and design for an online billing and customer inquiry system. Analyzed expense data and designed visualizations to optimize resource allocation ensuring alignment with business objectives and improved customer experience.
DUTIES AND RESPONSIBILITIES
Led user-centered research and refinement of design for a biosignal sharing application aimed at supporting stress management and facilitating communication through biosignal data. Analyzed qualitative research data to uncover patterns and actionable insights.
USER RESEARCH
Conducted competitive analysis to identify industry standards and opportunities for differentiation in service offerings.
Gathered insights from customer feedback to guide design and business decisions
Synthesized research findings into actionable insights to improve customer experience and streamline operations.
DESIGN - UX/UI
Led website design and development initiatives to create online presence aligned with childcare business goals.
Designed and implemented online billing system enhancing efficiency and accuracy
Established CRM software to support transition from paper-based process to improve overall efficiency by 30%.
Created marketing materials to establish brand identity and consistency.
CUSTOMER EXPERIENCE
Improved customer experience with implementation of CRM software
Utilized customer feedback to refine services and address pain points
DATA MANAGEMENT
Cleaned and prepped data for analysis using Python
Analyzed expense data and designed visualizations
Original logos used by business interchangably. Lack of brand cohesion. Goal of project was to redesign logo and determine brand identity.
Iteration 1
Pros: stakeholders approve of logo
Cons: want a more accessible typeface that does not need to be downloaded like this one that is mroe specialized.
Iteration 2
Pros: stakeholders like the new font but want something that is more similar to the weight of the first iteration.
Cons: want the logo to be more prominent than logotype.
Iteration 3
Final iteration approved by stakeholders.
Flow chart to inform design of inquiry system.
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