Advertisement Strategies
To promote our prototype, we created two posters: one with pull-away tabs and one without.
By designing multiple posters we felt as though we could attract as many seniors as possible!
W E B S I T E
Although our group did not construct an actual website for our prototype, we did make sure that the poster section of our design contained our major source of information, without direct contact, where our target audience could sign up for our subscription.
What our website would include:
-Logo + Prototype Images
-Mission of Heartfelt Hobbies
-Information about the activities being offered
-Information on teaching classes, etc.
-Guided information on how to sign up
-Feedback Survey
A S W E L L A S . . .
We understand that many seniors have different accessibility needs, therefore, we took into account that some individuals may not be able to sign up through a website, some individuals may not want to use an online option, and many individuals like to speak to a person to sign up or to receive more information. Our group has exhausted each option in order to tailor to as many needs as possible. These options include directly emailing or calling Heartfelt Hobbies, educating senior care facility staff on how to sign their guests up, and having an easy-to-use, step-by-step website for independent sign-up. We acknowledge that pleasing every unique individual and every specific need is extremely difficult, but we will try our best.