August 2021

Agenda

• Introductions

• Updates from Local Markets

• Updates from Local Farmers and Vendors

• Rapid Market Assessment Results (Dot Surveys)

• Online Customer Survey for All Markets that Took Part in 2021 Marketing Efforts

• Vendor Surveys for All Markets that Took Part in 2021 Marketing Efforts

• 2022 Printed Local Foods Marketing Guide

Vendor Surveys for All Markets that Took Part in 2021 Marketing Efforts

(Potential Questions)

Name of Farm:

Contact Person:

Preferred Contact Information:

Farm City, State:

1. What is your favorite thing about vending at the ___________________________________.

2. What is your least favorite thing about vending at _______________________________________.

3. Did your sales for 2021...

• increase as compared to 2020

• decrease as compared to 2020

• not change compared to 2020

4. What benefits do you receive from the market other than sales?

• Meeting New People

• New Business Opportunities

• Support the Market

• Support the Neighborhood

• Not Sure

5. How frequently do you see repeat shoppers at the ____________________________?

• Very Frequent

• Frequent

• Rarely

• Never

• Unsure

6. How far do you travel to reach the market?

7. If you are farming, how many acres do you currently have in production?

8. How many people do you currently employ?

8. Are there any resources related to business/growing needed to support your growth as a local food producer/artisan?

9. Do you like the current location of the market?

10. Are there other ways you are currently selling your products?

• In Stores

• Consignment

• Online Marketplace

• Direct from my farm or business location

11. My farm or business sells...

• Fruits

• Vegetables

• Eggs

• Poultry

• Beef

• Pork

• Maple Syrup

• Honey

• Baked Goods

• Seasonings and Sauces

• Other

12. My business produces...

• Fruits

• Vegetables

• Eggs

• Poultry

• Beef

• Pork

• Maple Syrup

• Honey

• Baked Goods

• Seasonings and Sauces

• Other

12. Farmers, would you like to have your business listed in the printed 2022 Guide to Local Foods and Farms in the Mahoning Valley marketing booklet?

• Yes

• No

• Maybe but I need more information

2022 Printed Local Foods Marketing Guide - Discussion

Resources

Mahoning Valley Farmers Market Info Page