The marketing team is writing a new blog article about blocks and hands-on design in Thunkable. In this example, we’ll only cover the sourcing and designing of the visual content. The writing guidelines are included in the editorial guide.
Marketing has two choices when it comes to visuals:
Source/create an illustration
Source a photo as a visual
In this example, we’ll go for the illustration!
Following the brand guidelines, this illustration should convey the core values of the brand, be relatable to the content and display the design principles of Thunkable.
The concept marketing has thought about:
A fun colorful illustration that shows blocks being interactive, maybe a hand illustration moving a block.
Download illustrations close to our system to minimize rework
Export files to proper format
Rework colors and other elements to match our style
You can also rework the illustration for different mediums