Logos should be in the SVG format, if available. If you are designing an image and you don’t know the exact compression that will be applied to your image, use SVG, as it will keep the original quality of the logo.
In the brand guideline logo folder, a PNG version is also available for export. This has been scaled X2 to account for quality and retain a small file size.
If you’re designing for the web, keep that balance of quality and size in mind. More details on that in the photo elements section.
Always use the dark background logo on darker background
Never stretch the icon or the wordmark
Logos should not be stacked or modified from original
The alternate beaver is not for logo use
The alternate beaver is used when a square container is required
It can be used as an illustrative piece in combination with logo. Color can be modified in this case.