Year 9 to Year 11

Hour per week: 2

Exam board: OCR Cambridge Nationals

This dynamic qualification has been developed with the support of employers and businesses, as well as the National Enterprise Challenge, to create engaging, inspiring and practical content. It offers a broad understanding of Business, with a focus on Enterprise and Marketing. Students will learn about the fundamentals of businesses of all scales, and look at the skills and knowledge required to be a successful entrepreneur. They will get the chance to research and select target markets; design consumer products aimed at those markets; design a business proposal to launch their products to market; and present their pitch to a panel of people.

Students study three units:

R067: Enterprise & Marketing Concepts (Exam)

R068: Design a Business Proposal (Centre-assessed task)

R069: Make and Pitch a Business Proposal (Centre-assessed task)

Subject Specifications:

https://www.ocr.org.uk/Images/610949-specification-cambridge-nationals-enterprise-and-marketing-j837.pdf