The Science of Kindness

Did you know there are scientifically proven benefits of being kind?

Witnessing acts of kindness produces oxytocin, occasionally referred to as the ‘love hormone’ which aids in lowering blood pressure and improving our overall heart-health. Oxytocin also increases our self-esteem and optimism.

About half of participants in one study reported that they feel stronger and more energetic after helping others; many also reported feeling calmer and less depressed, with increased feelings of self-worth.

A survey of happiness in 136 countries found that people who are altruistic—in this case, people who were generous financially, such as with charitable donations—were happiest overall.

People who volunteer for two or more organisations have an impressive 44% lower likelihood of dying early. This is a stronger effect than exercising four times a week.

When you are kind to another person, your brain’s pleasure and reward centre light up, as if you were the recipient of the good deed—not the giver!

Like most medical antidepressants, kindness stimulates the production of serotonin. This feel-good chemical heals your wounds, calms you down, and makes you happy!