Program: Adobe Illustrator, Font Forge
Discipline: Graphic Design, Typography, Print Media
Course: TGJ4M
Typography is the design and use of typefaces, or fonts, as a means of communication. In this assignment, you will design and construct your own 78 character (lowercase, UPPERCASE, 0-9, punctuation) typeface.
Typography began with the first printing press, the Gutenberg, but really has its roots in hand-lettering (Calligraphy, Illuminated text, etc.) using pens and other writing utensils. Lettering or typography is a very important part of visual communication. Fonts can communicate strength, power, emotion and personality. Think of some company logos that are just a typeface (Coke, Facebook, Canon, etc.) What color are they? What does the construction of the typeface communicate about the company?
To begin, you’ll need to know some basic terminology with regards to typeface.