Branding and Design

The main design of your label can be divided into 3 parts. The background, the centerpiece, and the information. The first two items are where you will put your photoshop skills and creative energy to the test. If you’re looking for inspiration, head to Google Images or your local grocery store and lunch. Take a look at other beverage labels and see what things they have in common. Get an idea of what kind of image you’d like to create and then try your best to create it, using online tutorials and class supports. Recall that you are evaluated based on the marking scheme found in this

Background

Experiment with various color schemes, gradients, textures, or patterns that align with your beverage's branding and target audience.

Centerpiece

Use royalty-free images, typography or your own illustrations to create a layered centerpiece that acts as the logo and brand identity for your beverage.

Information

Import the information from the previous activity and place them in the appropriate locations given balance and whitespace design principles.

Advanced Tutorials

For your background, consider using the Gradient Tool (G) to apply gradients. Choose blending modes like Overlay or Soft Light to enhance the visual impact.

Apply textures or patterns using the Pattern Overlay layer style.

Use brushes to add subtle elements, such as light flares or abstract shapes, to create depth.

Use the Magic Wand Tool (W) to select areas around your centerpiece and create a layer mask to blend it seamlessly with the background.

Experiment with blending modes (Multiply, Screen, Overlay) to harmonize the centerpiece with the background. Combine multiple layers with different blending modes to achieve complex and visually striking compositions.

Utilize brushes to add additional details or effects around the centerpiece. Adjust the brush opacity for a subtle touch.

Apply layer styles (Drop Shadow, Outer Glow) to make the text stand out from the background while maintaining readability.

Utilize Curves adjustments to fine-tune the color balance and contrast of specific elements.

Use techniques like clipping masks and layer blending to seamlessly integrate manipulated elements.

Explore Photoshop's Filter Gallery to apply artistic filters like Watercolor, Cutout, or Poster Edges to your design.

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