This is the part in the design process where you get to brainstorm a range of ideas for your logo.

1.Generate a minimum of 20 sketches of ideas for your logo - Number each design.

Must use the stores name.

Must include at least one Design. Element and one Design Principle in your design.

2. Experiment with the ideas through:

• The stores name

• Different fonts

• Shapes

• Adding embellishments

• Layout

3. Annotate the ideas:

•  What do you personally like or dislike about each design? 

• Does this logo have a target audience? Explain how? 

• What Design Elements (point, line, colour, texture, tone, form, shape and letterform) can you see in this design? Describe how they are being used and to what effect? 

• What Design Principles (figure-ground, cropping, emphasis (focal point), pattern/repetition, balance, contrast, proportion and scale) can you see in this design? Describe how they are being used and to what effect? 

This is the part in the design process where you select your best logo idea and present it as a finished design.

1.Rule up your A3 page following VCD guidelines including:

• 1cm border

• Text box 

2. Sketch your idea lightly using greylead, make sure it fits the space.

3. Use different media to trace, colour and finish your design.