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LEARNING INTENTION:
We are understanding the requirements for CAT 3 and developing a mind map from a design brief.
SUCCESS CRITERIA:
I can understand the requirements of the design brief.
I can map the design brief information as a mind map.
I can understand the CAT 3 timeline.
I will know when CAT 3 is due.
KEY TERMINOLOGY:
KEY TERMINOLOGY:
Design Brief
Client
Target Audience
Constraints
Considerations
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COMPLETION TIME:
100 minutes
NEW INFORMATION:
NEW INFORMATION:
Store Design Brief.pdfCAT 3 DESIGN BRIEF
CAT 3 DESIGN BRIEF
What is an audience?
An 'audience' is the group of people to which a product or visual communication is directed, aimed or marketed. It is not sufficient to say the poster is aimed at the 'general public'. We need to be more specific in our description of the audience. Audience is also referred to as the target audience or specific (target) audience.
Audience refers to the people who are intended to see a visual communication or use a product. Different people like different products. They are also attracted to different visual communications. Designers appeal to different audiences when they design visual communications.
In Visual Communication Design we have to be able to identify an audience when we analyse and create visual communications.
Audience Characteristics
age
gender
culture
location
socioeconomic status
interests
APPLICATION TASK:
APPLICATION TASK:
STORE DESIGN BRIEF MIND MAP.pdfDESIGN BRIEF MIND MAP
DESIGN BRIEF MIND MAP
Students are required to map the information in the Design Brief visually.
REFLECTION:
REFLECTION:
Which option did you choose?
Who is your Target Audience?
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