Mission

• Toyota's mission is to make quality cars that improve people's lives. The company focuses on being sustainable, innovative, and safe in all its operations.

Vision

• Toyota's vision is to be a leader in future mobility. This means creating vehicles and technologies that help build a safe and sustainable society. They aim to develop electric vehicles (EVs), hybrid cars, and self-driving technologies.

Core Activities

• Hybrid and Electric Vehicles: They were the first to introduce hybrid cars with the Prius and are now expanding their electric vehicle lineup.

• Passenger and Commercial Vehicles: Toyota produces a wide range of vehicles, including cars, trucks, and SUVs, as well as luxury models under the Lexus brand.

• Manufacturing Parts: The company also makes important components like engines and electric batteries.

• Innovative Technologies: Toyota is involved in research and development for self-driving cars, robotics, and connected vehicle technologies.

Location

• Toyota's headquarters is in Toyota City, Japan. The company operates factories in Japan and has a presence in over 170 countries, including the United States, Europe, and Asia.

Future Goals

• Carbon Neutrality by 2050: They want to reduce their environmental impact by investing in electric and hydrogen-powered vehicles and using sustainable practices.

• Self-Driving and Connected Cars: Toyota is working on making self-driving cars safer and more effective.

• Expanding Electric and Hydrogen Models: They plan to launch 30 new electric models by 2030 to meet different energy needs around the world.

• Mobility as a Service (MaaS): Toyota is exploring options like ride-sharing and car-sharing to adapt to changing transportation needs.