Mission:

• Perodua's mission is to be a top car manufacturer in Malaysia. They aim to provide high-quality, affordable vehicles that meet the needs of local customers, helping to improve mobility for Malaysians while ensuring they are satisfied with their purchases.

Vision:

• Perodua wants to be the go-to automotive brand in Malaysia, known for its quality and innovation. They aim to contribute to the growth of the country’s economy and the automotive industry.

Core Activities:

• Vehicle Manufacturing: They produce a variety of compact cars that are affordable and designed for Malaysian consumers. Popular models include the Myvi, Axia, and Bezza.

• Sales and Distribution: Perodua has a wide network of dealerships across Malaysia to sell their cars and provide customer support.

• After-sales Services: They offer maintenance and repair services to ensure that customers are happy with their vehicles.

• Research and Development: Perodua invests in developing new car designs and improving safety and fuel efficiency to keep up with what customers want.

Location:

• Perodua's headquarters is located in Serendah, Selangor, Malaysia. They have a manufacturing plant in this area that can produce over 300,000 vehicles each year. They also have many dealerships and service centers throughout Malaysia.

Future Goals:

• New Vehicle Models: They plan to create new car models, including possibly electric and hybrid vehicles, to meet changing customer needs and global trends.

• Sustainability: Perodua is working on environmentally friendly practices to reduce their impact on the environment.

• Improving Technology: They want to incorporate new technologies into their cars and customer services, such as smart features and better online services.

• Growing Market Share: Perodua aims to stay the leading car manufacturer in Malaysia and explore opportunities to expand into other Southeast Asian markets.