In analyzing Toyota and Perodua, several key findings reveal how their unique organizational structures and cultures contribute to their success in the automotive industry. Toyota’s complex, hybrid structure and innovation-driven culture support its global ambitions, allowing it to pioneer advanced technologies and lead in sustainable automotive solutions. Perodua, on the other hand, adopts a streamlined, localized structure that aligns with its mission of providing affordable and reliable vehicles for the Malaysian market. Its culture emphasizes efficiency, quality, and customer satisfaction, enabling it to remain competitive locally by focusing on practical, market-driven innovations.
Understanding the organizational structure and culture of a company is essential for corporate success, as these elements shape how a business can adapt, innovate, and meet its strategic goals. Toyota’s ability to lead in global markets through technological advancement and Perodua’s local success highlight how tailored structures and supportive cultures can drive sustainable growth. This case study underscores that companies must align their structure and culture with their strategic objectives to effectively pursue technopreneurial activities and thrive in a fast-evolving, competitive industry.