In today’s fast-paced automotive industry, where new technologies and global competition are constantly shaping the market, understanding how companies organize themselves and build their workplace culture is crucial. Organizational structure and culture are not just internal choices; they play a big role in helping companies stay innovative, adapt quickly, and succeed in a competitive world. This case study looks at Toyota and Perodua two well-known car companies with different goals and approaches. Toyota is a global leader focused on innovation and sustainability, while Perodua is a key player in Malaysia’s car market, focusing on affordable, high-quality vehicles for local customers.
The purpose of this report is to analyze and compare how Toyota and Perodua are structured and what kind of cultures they promote. By looking at each company’s hierarchy, divisions, and cultural values, this study will explore how their unique approaches help or challenge their ability to innovate and lead in the market.